Design and development of touristic products Main author: Gábor Michalkó Szilvia Boros, János Csapó, Éva Happ, Pál Horváth, Anikó Husz, Mónika Jónás-Beri, Katalin Lőrinc, Andrea Máté, Gábor Michalkó, Erzsébet Printz-Markó, Krisztina Priszinger, Tamara


Table 8. System of rural attractions, special village tourism products and related products of rural tourism



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Table 8. System of rural attractions, special village tourism products and related products of rural tourism

(Edited by the agrotourism-focused further development of Szabó, G. 2006: A vidéki turizmus Magyarországon, Rural tourism in Hungary)

7. The practice of product development

7.1. The Pécs-Mecsek wine route of the Pannon Wine Region



The most important of the theme routes fitting into rural tourism is the network of wine routes exploring and demonstrating wine producing areas of the regions. Since 1994, when the first wine route of Hungary, the Villány-Siklós Wine Route started to operate, four new wine routes has started to work in the Pannon wine region that integrates the wine producing areas of Villány, Pécs, Tolna and Szekszárd in South Transdanubia. Besides the first and largest wine route, the Villány-Siklós Wine Route it is the Bóly-Mohács White Wine Route, the Tolna Wine Route and the Szekszárd Wine Route, and the last wine route founded, the Pécs-Mecsek wine route created in 2005 that make the considerably extended supply. A good example demonstrating the volume of the supply and the breakdown of wine route services by branches is the supply of the 45 qualified service providers of the Pécs-Mecsek Wine Route (Figure 5). Wine routes, as shown by Figure 6 also by the example of the Pécs-Mecsek Wine Route, are based on real regional cooperation, because 45 qualified service providers are available in 11 settlements.

Programmes, events 13%

Wine tasting and wine sales 33%

Winehouse 7%

Catering 20%

Accommodation 18%



Village tourism 9%




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