Design and development of touristic products Main author: Gábor Michalkó Szilvia Boros, János Csapó, Éva Happ, Pál Horváth, Anikó Husz, Mónika Jónás-Beri, Katalin Lőrinc, Andrea Máté, Gábor Michalkó, Erzsébet Printz-Markó, Krisztina Priszinger, Tamara



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Needs

Motivation

physiological

·     solves and eliminates tension ·     alleviates the creation of new relations ·     offers recreation after stress-filled weekdays ·     to drink fine wine and have good foods (encounter of wine and gastronomy)

security

·     medical researches have proved the favourable effect of red wine on certain diseases ·     wine and a part of fresh foods contain antioxidants, trace elements and vitamins ·     need for healthy food

belonging

·     visiting cellars is a social programme with friends and relatives ·     strengthening of personal relations with business partners, acquaintances, wine producers ·     organisation of wine clubs and culinary clubs ·     membership in a wine order

esteem

·     status symbol ·     social recognition ·     organisation of wine dinners, garden parties ·     participation in enological or gastronomic events




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