Crossmedia or Convergence?: Reflections from an editor



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Convergence in patters of consumption
The third definition of Convergence I want to consider is the convergence in patterns of consumption as consumers move from one technology to another – Henry Jenkins calls this social convergence – multitasking
Ten years ago internet provided ‘worldwide access to more than 3,000 on-line newspapers serving an estimated daily audience of 80 million readers’ Deb (EYE cut) Aikat’s research into Knight Ridder’s Philadelphia Online, the web site of the Philadelphia (PA) Inquirer and Daily News, from November 1995 to May 1997 was one of the first to use audience measurement tools to analyze usage trends of an on-line newspapers. Aikat found that ‘most readers accessed the site from their offices: the highest traffic occurred on weekdays, with the steepest spike around noon, dropping by half during evenings and weekends. The study also found that web traffic increased 874% over 18 months; users spent an average of fewer than 14 minutes per visit, viewing an average of seven pages each time; and most users accessed the site from commercial (38%), network (29.9%) or educational (24.1%) domains’.
Monitoring audience use of online news sites to understand patterns of consumption continues, but what has come to the fore since 2004 is the issue of the level of readers/users involvement in the production of news.
Jim Hall’s issue spotlighted the potential of civic or citizen journalism and how convergent technologies were enabling this though the new craft practices emerging from the interaction between the reader and the journalist. Fears of the reactionary use of NCTs can be found earlier -
Directory: local--files
local--files -> Richard Hannay, Gentleman Adventurer
local--files -> Inhoudstafel 1Algemene onderwerpsverkenning 3 2De basistekst 5 Context: 5 Auteur : 6 Structuur 6 Gelijksoortige informatie 6 Lijsten 6 3Beschikking krijgen en meer zoeken 11 4Contextualiseren 13 5Persoonlijk besluit 16 6Bronnenlijst 17
local--files -> African Civilizations Group Project Introduction
local--files -> Eamc 602 Material Life in America Introduction
local--files -> The Historical Significance of Thoreau’s Civil Disobedience
local--files -> Writing Effective Comparison or Contrast Essays
local--files -> Speaking 3 Cross-cultural Comparative Interviews, written summary and oral report due feb 24th
local--files -> The Role of Violence in the Works of Wright and Fanon
local--files -> ‘friend’ and
local--files -> World History October 2009


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