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called a just noticeable difference (JND)

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Inattentional Blindness

called a just noticeable difference (JND)
and follows WEBER’S LAW two stimuli must differ by a constant minimum proportion. (Can you tell the difference SIGNAL DETECTION THEORY
● Sensory Adaptation diminished sensitivity as a result of constant stimulation (can you feel your underwear Perceptual Set tendency to see something as part of a group – speeds up signal processing Inattentional Blindness failure to notice something added b/c you’re so focused on another task (gorilla video Change Blindness failure to notice a change in the scene (door study Cocktail party effect notice your name across the room when its spoken, when you weren’t previously paying attention VISUAL SYSTEM:

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