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effect Disadv: difficult to generalize oi bIndependent Variable



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effect Disadv: difficult to generalize oi bIndependent Variable: manipulated by the researcher Experimental Group received the treatment (part of the IV Control Group placebo, baseline
(part of the IV Placebo Effect show behaviors associated with the exp. group when having received placebo Double-Blind: Exp. where neither the participant or the experimenter are aware of which condition people are assigned to (drug studies Single-Blind: only participant blind – used if experimenter can’t be blind (gender, age, etc)
o Dependent Variable measured variable (is DEPENDENT on the independent variable Operational Definition clear, precise,
typically quantifiable definition of your variables – allows replication
Confound: error/ flaw in study Random Assignment assigns participants to either control or experimental group at random minimizes bias, increase chance of equal representation Random Sample method for choosing participants – minimizes bias oi Assignment and sampling can be
done via names in a hat, computer
generation
Validity: accurate results Reliability: same results every time NATURALISTIC OBSERVATION:
Adv: real world validity (observe people in their own setting) Disadv: No cause and effect CORRELATION: Adv identify relationship between two variables
Disadv: No cause and effect

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