Cultural Transformations. Western culture changed because of consumer emphasis and developments in science and the arts.
Emphasis on Consumption and Leisure. Higher wages and increased leisure time produced important alterations in popular culture. Many working-class males and females accepted middle-class values. The idea grew that pleasure was a legitimate part of life. The productive capacity of factories meant that consumption had to be encouraged. Product crazes occurred; the stimulated consumerism overcame older customs hindering pleasure seeking. Mass leisure culture emerged with popular newspapers, entertainment, and vacations. Leisure had become a commodity to be enjoyed regularly. The rise of disciplined team sports was one aspect of the change. All the popular interests demonstrated a growing secularism present in all aspects of life.