Chapter 9: Nominations, Campaigns, and Elections



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Chapter 9: Nominations, Campaigns, and Elections

CHAPTER 9

Nominations, Campaigns, and Elections

Learning Objectives


After reading this chapter, you should be able to

  • Define the key terms at the end of the chapter.

  • Trace the evolution of political campaigning from party-centered campaigns to candidate-centered campaigns.

  • Give a thumbnail sketch of the nominating process for the presidency, Congress, and state offices.

  • Outline the changes in the presidential nominating process since 1968.

  • Explain how presidential campaigns are currently financed.

  • List the three basic strategies used by political campaigns.

  • Discuss the role of polling, news coverage, and political advertising in campaigns.

  • Analyze the impact of split-ticket voting on U.S. politics.

  • Describe the operation of long- and short-term forces on voting choice.

  • Assess whether present voting patterns are more likely to lead to pluralist or majoritarian democracy.



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