In 1932, voters still had not seen any economic improvement, and they wanted a new president.
President Herbert Hoover was nominated again without much vigor and
true enthusiasm, and he campaigned saying that his policies prevented
the Great Depression from being worse than it was.
The Democrats nominated Franklin Delano Roosevelt, a tall, handsome
man who was the fifth cousin of famous Theodore Roosevelt and had
followed in his footsteps.
FDR was suave and conciliatory while TR was pugnacious and confrontational.
FDR had been stricken with polio in 1921, and during this time, his wife, Eleanor, became his political partner.
Franklin also lost a friend in 1932 when he and Al Smith both sought the Democratic nomination.
Eleanor was to become the most active First Lady ever.
II. Presidential Hopefuls of 1932
In the campaign, Roosevelt seized the opportunity to prove that he
was not an invalid, and his campaign also featured an attack on
Hoover’s spending (ironically, he would spend even more during
The Democrats found expression in the airy tune “Happy Days
Are Here Again,” and clearly, the Democrats had the advantage in
III. Hoover's Humiliation in 1932
Hoover had been swept into the presidential office in 1928, but in
1932, he was swept out with equal force, as he was defeated 472 to 59.
Noteworthy was the transition of the Black vote from the Republican to the Democratic Party.
Hooverites would later accuse FDR of letting the depression worsen so that he could emerge as an even more shining savior.
IV. FDR and the Three R’s: Relief, Recovery, and Reform
On Inauguration Day, FDR asserted, “The only thing we have to fear is fear itself.”
He called for a nationwide bank holiday to eliminate paranoid bank withdrawals, and then he commenced with his Three R’s.
The Democratic-controlled Congress was willing to do as FDR said,
and the first Hundred Days of FDR’s administration were filled
with more legislative activity than ever before.
Many of the New Deal Reforms had been adopted by European nations a decade before.
V. Roosevelt Manages the Money
The Emergency Banking Relief Act of 1933 was passed first. FDR
declared a one week “bank holiday” just so everyone would
calm down and stop running on the banks.
Then, Roosevelt settled down for the first of his thirty famous “Fireside Chats” with America.
The “Hundred Days Congress” passed the Glass-Steagall
Banking Reform Act, that provided the Federal Deposit Insurance
Corporation (FDIC) which insured individual deposits up to $5000,
thereby eliminating the epidemic of bank failure and restoring faith to
FDR then took the nation off of the gold standard and achieved
controlled inflation by ordering Congress to buy gold at increasingly
In February 1934, he announced that the U.S. would pay foreign gold at a rate of one ounce of gold per every $35 due.
VI. Roosevelt Manages the Money
The Emergency Banking Relief Act gave FDR the authority to manage banks.
FDR then went on the radio and reassured people it was safer to put money in the bank than hidden in their houses.
The Glass-Steagall Banking Reform Act was passed.
This provided for the FDIC (Federal Deposit Insurance Corp.) to insure the money in the bank.
FDR wanted to stop people from hoarding gold.
He urged people to turn in gold for paper money and took the U.S. off the gold standard.
He wanted inflation, to make debt payment easier, and urged the Treasury to buy gold with paper money.
VII. A Day for Every Demagogue
Roosevelt had no qualms about using federal money to assist the
unemployed, so he created the Civilian Conservation Corps (CCC), which
provided employment in fresh-air government camps for about 3 million
uniformed young men.
They reforested areas, fought fires, drained swamps, controlled floods, etc.
However, critics accused FDR of militarizing the youths and acting as dictator.
The Federal Emergency Relief Act looked for immediate relief rather
than long-term alleviation, and its Federal Emergency Relief
Administration (FERA) was headed by the zealous Harry L. Hopkins.
The Agricultural Adjustment Act (AAA) made available many millions of dollars to help farmers meet their mortgages.
The Home Owners’ Loan Corporation (HOLC) refinanced mortgages
on non-farm homes and bolted down the loyalties of middle class,
The Civil Works Administration (CWA) was established late in 1933,
and it was designed to provide purely temporary jobs during the winter
Many of its tasks were rather frivolous (called
“boondoggling”) and were designed for the sole purpose of
The New Deal had its commentators.
One FDR spokesperson was Father Charles Coughlin, a Catholic priest
in Michigan who at first was with FDR then disliked the New Deal and
voiced his opinions on radio.
Senator Huey P. Long of Louisiana was popular for his “Share
the Wealth” program. Proposing “every man a king,”
each family was to receive $5000, allegedly from the rich. The math of
the plan was ludicrous.
His chief lieutenant was former clergyman Gerald L. K. Smith.
He was later shot by a deranged medical doctor in 1935.
Dr. Francis E. Townsend of California attracted the trusting
support of perhaps 5 million “senior citizens” with his
fantastic plan of each senior receiving $200 month, provided that all
of it would be spent within the month. Also, this was a mathematically
Congress also authorized the Works Progress Administration (WPA) in
1935, which put $11 million on thousands of public buildings, bridges,
and hard-surfaced roads and gave 9 million people jobs in its eight
years of existence.
It also found part-time jobs for needy high school and college students and for actors, musicians, and writers.
John Steinbeck counted dogs (boondoggled) in his California home of Salinas county.
VIII. New Visibility for Women
Ballots newly in hand, women struck up new roles.
First Lady Eleanor Roosevelt was the most visible, but other ladies
shone as well: Sec. of Labor Frances Perkins was the first female
cabinet member and Mary McLeod Bethune headed the Office of Minority
Affairs in the NYA, the “Black Cabinet”, and founded a
Anthropologist Ruth Benedict helped develop the “culture and
personality movement” and her student Margaret Mead reached even
greater heights with Coming of Age in Samoa.
Pearl S. Buck wrote a beautiful and timeless novel, The Good Earth,
about a simple Chinese farmer which earned her the Nobel Prize for
literature in 1938.
IX. Helping Industry and Labor
The National Recovery Administration (NRA), by far the most
complicated of the programs, was designed to assist industry, labor,
and the unemployed.
There were maximum hours of labor, minimum wages, and more rights
for labor union members, including the right to choose their own
representatives in bargaining.
The Philadelphia Eagles were named after this act, which received
much support and patriotism, but eventually, it was shot down by the
Besides too much was expected of labor, industry, and the public.
The Public Works Administration (PWA) also intended both for industrial recovery and for unemployment relief.
Headed by Secretary of the Interior Harold L. Ickes, it aimed at
long-range recovery by spending over $4 billion on some 34,000 projects
that included public buildings, highways, and parkways (i.e. the Grand
Coulee Dam of the Columbia River).
One of the Hundred Days Congress’s earliest acts was to
legalize light wine and beer with an alcoholic content of 3.2% or less
and also levied a $5 tax on every barrel manufactured.
Prohibition was officially repealed with the 21st Amendment.
X. Paying Farmers Not to Farm
To help the farmers, which had been suffering ever since the end of
World War I, Congress established the Agricultural Adjustment
Administration, which paid farmers to reduce their crop acreage and
would eliminate price-depressing surpluses.
However, it got off to a rocky start when it killed lots of pigs
for no good reason, and paying farmers not to farm actually increased
The Supreme Court killed it in 1936.
The New Deal Congress also passed the Soil Conservation and
Domestic Allotment Act of 1936, which paid farmers to plant
soil-conserving plants like soybeans or to let their land lie fallow.
The Second Agricultural Adjustment Act of 1938 was a more
comprehensive substitute that continued conservation payments but was
accepted by the Supreme Court.
XI. Dust Bowls and Black Blizzards
After the drought of 1933, furious winds whipped up dust into the
air, turning parts of Missouri, Texas, Kansas, Arkansas, and Oklahoma
into the Dust Bowl and forcing many farmers to migrate west to
California and inspired Steinbeck’s classic The Grapes of Wrath.
The dust was very hazardous to the health and to living, creating further misery.
The Frazier-Lemke Farm Bankruptcy Act, passed in 1934, made
possible a suspension of mortgage foreclosure for five years, but it
was voided in 1935 by the Supreme Court.
In 1935, FDR set up the Resettlement Administration, charged with the task of removing near-farmless farmers to better land.
Commissioner of Indian Affairs was headed by John Collier who
sought to reverse the forced-assimilation policies in place since the
Dawes Act of 1887.
He promoted the Indian Reorganization Act of 1934 (the Indian
“New Deal”), which encouraged tribes to preserve their
culture and traditions.
Not all Indians liked it though, saying if they followed this
“back-to-the-blanket” plan, they’d just become museum
exhibits. 77 tribes refused to organize under its provisions (200 did).
XII. Battling Bankers and Big Business
The Federal Securities Act (“Truth in Securities Act”)
required promoters to transmit to the investor sworn information
regarding the soundness of their stocks and bonds.
The Securities and Exchange Commission (SEC) was designed as a
stock watchdog administrative agency, and stock markets henceforth were
to operate more as trading marts than as casinos.
In 1932, Chicagoan Samuel Insull’s multi-billion dollar
financial empire had crashed, and such cases as his resulted in the
Public Utility Holding Company Act of 1935.
XIII. The TVA Harnesses the Tennessee River
The sprawling electric-power industry attracted the fire of New Deal reformers.
New Dealers accused it of gouging the public with excessive rates.
Thus, the Tennessee Valley Authority (TVA) (1933) sought to
discover exactly how much money it took to produce electricity and then
keep rates reasonable.
It constructed dams on the Tennessee River and helped the 2.5
million extremely poor citizens of the area improve their lives and
Hydroelectric power of Tennessee would give rise to that of the West.
XIV. Housing Reform and Social Security
To speed recovery and better homes, FDR set up the Federal Housing
Administration (FHA) in 1934 to stimulate the building industry through
small loans to householders.
It was one of the “alphabetical” agencies to outlast the age of Roosevelt.
Congress bolstered the program in 1937 by authorizing the U.S.
Housing Authority (USHA), designed to lend money to states or
communities for low-cost construction.
This was the first time in American history that slum areas stopped growing.
The Social Security Act of 1935 was the greatest victory for New
Dealers, since it created pension and insurance for the old-aged, the
blind, the physically handicapped, delinquent children, and other
dependents by taxing employees and employers.
Republicans attacked this bitterly, as such government-knows-best
programs and policies that were communist leaning and penalized the
rich for their success. They also opposed the pioneer spirit of
XV. A New Deal for Labor
A rash of walkouts occurred in the summer of 1934, and after the
NRA was axed, the Wagner Act (AKA, National Labor Relations Act) of
1935 took its place. The Wagner Act guaranteed the right of unions to
organize and to collectively bargain with management.
Under the encouragement of a highly sympathetic National Labor
Relations Board, unskilled laborers began to organize themselves into
effective unions, one of which was John L. Lewis, the boss of the
United Mine Workers who also succeeded in forming the Committee for
Industrial Organization (CIO) within the ranks of the AF of L in 1935.
The CIO later left the AF of L and won a victory against General Motors.
The CIO also won a victory against the United States Steel Company,
but smaller steel companies struck back, resulting in such incidences
as the Memorial Day Massacre of 1937 at the plant of the Republic Steel
Company of South Chicago in which police fired upon workers, leaving
scores killed or injured.
In 1938, the Fair Labor Standards Act (AKA the “Wages and
Hours Bill”) was passed, setting up minimum wage and maximum
hours standards and forbidding children under the age of sixteen from
Roosevelt enjoyed immense support from the labor unions.
In 1938, the CIO broke completely with the AF of L and renamed itself the Congress of Industrial Organizations (the new CIO).
XVI. Landon Challenges “the Champ”
The Republicans nominated Kansas Governor Alfred M. Landon to run against FDR.
Landon was weak on the radio and weaker in personal campaigning,
and while he criticized FDR’s spending, he also favored enough of
FDR’s New Deal to be ridiculed by the Democrats as an unsure
In 1934, the American Liberty League had been formed by
conservative Democrats and wealthy Republicans to fight
“socialistic” New Deal schemes.
Roosevelt won in a huge landslide, getting 523 electoral votes to Landon’s 8.
FDR won primarily because he appealed to the “forgotten man,” whom he never forgot.
XVII. Nine Old Men on the Bench
The 20th Amendment had cut the lame-duck period down to six weeks,
so FDR began his second term on January 20, 1937, instead of on March 4.
He controlled Congress, but the Supreme Court kept blocking his
programs, so he proposed a shocking plan that would add a member to the
Supreme Court for every existing member over the age of 70, for a
maximum possible total of 15 total members.
For once, Congress voted against him because it did not want to lose its power.
Roosevelt was ripped for trying to become a dictator.
XVIII. The Court Changes Course
FDR’s “court-packing scheme” failed, but he did
get some of the justices to start to vote his way, including Owen J.
Roberts, formerly regarded as a conservative.
So, FDR did achieve his purpose of getting the Supreme Court to vote his way.
However, his failure of the court-packing scheme also showed how
Americans still did not wish to tamper with the sacred justice system.