Changes to nation1. co uk



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Changes to nation1.co.uk
News (delete all current new features and replace with following)
BAA Scotland appointment (BAA logo)
Nation1 has been appointed by BAA Scotland The creative agency will focus on raising awareness of BAA Scotland’s commitment to route development, highlighting the company’s investment in local airports, their commitment to the local community and their vision for the future.
Strathclyde University appointment (Strathclyde logo)
Nation1 has been appointed to produce a national below the line campaign to increase applications for research grants at the University. The campaign will employ a mix of national press and online advertising underpinned by a tracking and detailed evaluation mechanic.
New Staff at Nation1 (Ewan and Barbara photo)
Nation1 welcome Ewan Leckie as a Designer and Barbara McGowan as Account Executive to the Glasgow agency team. Barbara joins from her previous role as Marketing Manager at a leading Scottish connectionist and Ewan joins from a graphic design role at a leading Scottish publisher.
Bowmore transatlantic brief
Nation1 has been tasked with researching consumer attitudes to the new Bowmore Malt Whisky packaging on both sides of the Atlantic. The team in New York and Glasgow will work hand in hand to complete the task.
Replace all New York text with following:
Looking ahead, advertising is going to go through a slow and painful change. The trends are clear. The vacuum that is growing between global groups and single discipline agencies will be filled by a new breed of agency. This ‘second wave’ will provide savvy clients with a wider talent bank than a single discipline agency and access to more experienced senior managers than a global group. The retention of an ambitious entrepreneurial culture and committed management team is not only an attractive environment for clients but also staff.
Nation1 is a second wave agency. A client focused, entrepreneurial team with big ambitions. With our head office in Glasgow you reap the benefits of cost effective production. Our office in London services national and transatlantic clients whilst Nation1 USA Inc. (our joint venture with Manhattan based Agency Co-Op212 allows us to promote Scottish brands in the USA and acts as a base for US clients with a UK advertising spend.
This innovative infrastructure combined with our unique supplier partnerships in media, public relations, online, print and moving images allows Nation1 to provide a truly integrated full service transatlantic service to our clients.
Nation1, thinking of the future.
Team
Photo’s of Victoria Bryson, Barbara McGowan and Ewan Leckie to accompany biog
Delete Bruce Cook
Ewan Leckie, Designer
el@nation1.co.uk 0870 756 8608
Ewan studied graphic design at James Watt College in Greenock, his first design job was with a copy print outfit in Edinburgh where he cut his teeth in the fast paced world of typesetting. He was quickly snapped up by a business publishing house where his main duties were to work closely with various government institutions to improve their branding and communications as well as production of their monthly and fortnightly magazines. He joined Nation1 in March 2006.
Barbara McGowan, Account Executive
bm@nation1.co.uk, 0870 756 8603
Barbara brings a varied background to the team, perfectly suited to the job of client servicing. From her first job as promo staff for a sales promotion agency (whilst studying at Caledonian University) through to her most recent role as Retail Manager at KShocolat, Barbara has shown a passion for marketing. She even managed to squeeze in a stint of advertising sales at the Carnyx group, publishers of Scottish ad industry bi monthly The Drum.
Timeline
Delete March 2000 – London
Change text on Jan 2005 to following (keep same photo)
Nation1 join forces with Manhattan based branding and communications consultancy Co-Op212.
Feb 2005 (photo of AF)
Nation1 appoints former head of MI6 in Washington DC, Andrew Fulton as Chairman.
June 2005 (photo JM/AG)
Nation1 and Co-Op212 host a conference on transatlantic marketing at Scottish Enterprise head office to leading Scottish businesses. Nation1 wins Glasgow City Council Account.
September 2005 (photo AJ)
Nation1 appoints one of the most respected practitioners of advertising in Scotland, Andy Jones to the Board. Nation1 wins Stiffys Vodka Shots account.
October 2005 (photo Xscape)
Nation1 is appointed to launch Xscape the £70m development including real snow ski slope and aerial assault course. Nation1 also wins BAA project and Scottish Quest).
Jan 2006 (photo national business awards)
Nation1 wins National Business Award for work on Royal Scottish National Orchestra. Nation1 wins Strathclyde University project.
April 2006 (photo Bowmore bottle)

Nation1 wins Young Scot re-brand, Priceyourmeal.com account, The Kitchin Restaurant PR and Bowmore Whisky transatlantic research project.


Client list

Only keep the following:


Royal Scottish National Orchestra
Scottish Rugby
Glasgow City Council
Stiffy's Vodka Shots
Gordon's Gin
Young Scot
Fuel Zone
Gaydar
Gola
Queens Own Highlanders
Pepsi
Brylcreem
Scottish Media Group
British Stammering Association
Jar Hair
Scottish Quest

Add in the following:

BAA Scotland

Xscape

Footballaid



Strathclyde University

Priceyourmeal.com

The Kitchin

Morrison Bowmore



Give (ONLY keep the following):

Royal Scottish National Orchestra (add in Eco prom and Six in the city and new brochure photo, delete old brochure)

Scottish Rugby

Young Scot (delete current card, put in new gold, black, silver cards, animated logo)

Gaydar (add in viral mpeg)

Anti-vandalism

Gola

Helen's duster



Scottish media group

BSA Scotland

Glasgow city council (change this to Business Link and add in centre page photo)

Gordon’s gin (can we change the design of the ‘TV set’ so that it fits the creative to go in it)

Glasgow school of art

JAR hair

various corporate id (add football aid logo, priceyourmeal logo, Young Scot, JAR hair and delete 500 club and Bodyaware)

Add the following:



BAA Scotland (three BAA Scotland adverts and photo of banner)

BAA Scotland asked the creative advertising team at Nation1 Glasgow to design a series of standard adverts that could be used for a multiple of publications focusing on the company’s investment in local airports, their commitment to the local community and their vision for the future. Our award winning team of designers and copywriters produced a clean, simple approach that will not date quickly.



Strathclyde University (three RAE adverts)

Nation1 was briefed produce a national below the line campaign to increase applications for research grants at the University, media buying would be handled by the creative agency targeting titles like The Guardian and The Times Higher, with a complimentary online advertising campaign underpinned by a tracking and detailed evaluation mechanic.



Scottish Quest (2 x xmas adverts, website screen grab, POS)

Nation1 created an advertising campaign for the Scottish themed board game to increase sales over the festive period. We employed a mix of outdoor, POS, press, radio, PR and online (consisting of a new website, online shop and viral marketing campaign) The project was a great success with client reporting impressive sales for the period.



Xscape (2 x billboards, viral advert, photo from launch, launch leaflet)

Xscape at Braehead Glasgow retained Nation1 to their launch advertising project; Xscape is Scotland’s first real snow indoor ski slope, mixed leisure and retail scheme. The £60m 460,000 sq. ft. development will house a 12 screen Odeon cinema, real snow ski slope, climbing wall, aerial assault course, several branded restaurants, a 24 lane bowling alley, bars, a selection of high quality extreme sports retailers and other attractions.Nation1 created an integrated campaign including radio, press, outdoor, stunts, ambient, viral and TV.


Priceyourmeal.com (inflatable billboard, press advert, identity, website screen grab)

www.priceyourmeal.com is the first website of it’s kind anywhere in the world. The website follows a similar format to popular bidding engine eBay. Registered users are invited to bid for meals from as little as 1p per meal. The site is to be launched initially in Glasgow, with ambitious plans to expand across Scotland, the UK and beyond. Nation1 created a strong visual to communicate the unique proposition of the site and employed guerrilla tactics (such as inflatable billboards), online advertising and PR to raise awareness.

Services

Add in Media Buying

At Nation1 we can handle the full service remit, through our innovative partnership with our media agency we can offer clients the muscle and insight of a global media group tempered with the servicing and knowledge of a local boutique agency. We can also negotiate great rates and offer rebates on certain media spends.

Vacancies

CREATIVE DIRECTOR
SALARY Negotiatble inc. V attractive package AND BONUS


We are looking to build an agency with a difference. Therefore our ideal candidate will be a young, ambitious, talented and driven individual with experience of working on both big brands and developing businesses. Copywriting experience is essential as is an in-depth understanding of the media landscape of tomorrow and how to exploit this on behalf of our clients. You will Initially be based in Glasgow (with a start date of Jan/Feb 2007).

Contact Andrew Grant ag@nation1.co.uk or 0870 756 8601 to express an interest.



Give

We need the 2006 GSA students work online in the same format as the 2005 work


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