Approaches to Strategic Planning



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9. Marketing methods


http://www.thirdsector.co.uk/Channels/Fundraising/Article/786342/Digital-Communication-Ten-steps-mucking-website/

Marketing and promotion methods need to be appropriate to the different audiences of the organisation. Using a range of methods can increase an organisation's reach, but make sure the key messages don't get lost within a complex marketing campaign. Sometimes it is best to keep it simple.

Marketing methods include:


  • Word of mouth

  • Posters / leaflets / brochures

  • Newspaper articles

  • Radio interviews

  • Press Advertising

  • Direct Marketing

  • Telephone Marketing

  • Celebrity Endorsement

  • Case Studies – focus on outcomes

  • Websites (see the attached Third Sector article for some cautionary notes on how to manage your website content)

  • E-Zines

  • Annual Reports

Social Enterprise London (SEL) has produced a guide to marketing for Social Enterprise organisations. The guide includes information about the marketing communications mix: http://www.sel.org.uk/




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