Approaches to Strategic Planning

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Service User Involvement - a key aspect of marketing is understanding and segmenting your audiences. Involving service users is an important part of understanding your existing audiences.

The link between business planning and marketing strategy is discussed on the Business Balls website:

5. Know who your customers are

The most important principle within marketing is understanding who your customers are. This includes building up a profile of your existing customers or users, and identifying new groups of customers or users that the organisation could target in the future. Developing a marketing strategy can help an organization to target a new customer base and increase the number of customers the organisation has.

For social care and health organisations, this is a particularly relevant issue, with the move to Personalisation of services. Individual service users will become ‘customers’ making decisions about where to spend their personal budgets.

Are VCS organisations geared up for this change?

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