Approaches to Strategic Planning
Mission and Vision Statements
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Critical Issues and Strategies
Management of the strategy
and Vision Statements
stages of development
it sees itself
how it wants others to view its work.
Issues and Strategies -
this section should be based on the environmental analysis as well as the internal and organisational issues which have been identified.
and objectives -
and action-planning section
, which should explain how aims will
be realised in practical terms
, and how their progress will be monitored. This section should outline and detail for each separate project area if the programme activity is extensive.
of the strategy -
another key perspective on the organisation's strategic and operational planning.
- this section can contain further detail and evidence to support the contents of the Plan.
may need this level of detail
, but using appendices gives all readers the choice.
A glossary of key terms used within strategic planning can be found at:
oers -> Module 1 : Unit 2 : Media Research as Social Science
oers -> Module 2: Unit 11 : Media Regulation
oers -> Module 2: Unit 8: Issues in the History of Mass Communication 1970 2005
oers -> Module 1 : Unit 6 : The `Ethnographic Turn': The Histories and Politics of the New Audience Research
oers -> Module Aims and Learning Objectives Strategic aims of the course
oers -> Visions Of The Modern American Presidency 1945-2000
oers -> BSc Communications, Media & Society
fdmvco -> Module 9 : Introduction to Research
oers -> Recommended textbook
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