Approaches to Strategic Planning


The purposes and style of the strategic plan



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3. The purposes and style of the strategic plan

  • The Strategic plan should tell an interesting story but... it should be non-fiction!

  • The contents of the strategic plan should relate to a 3 - 5 year period of future development. A strategic plan is asking (and helping) the reader to imagine and project. However, the vision which the Plan describes must be grounded by experience and information gathered from the work which has been done in the past.

  • The Strategic plan can use words, pictures and numbers to involve the reader, make the information more accessible, and the future more achievable and exciting.

  • Finding a 'tone of voice' which actually speaks to the readers will help them to see things from the organisation's point of view.




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