Approaches to Strategic Planning



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Self Study Exercise

Consider the external environment in which your organisation operates.

Which of the following external considerations are issues for your organisation?

(The acronym P.E.S.T.L.E. can be used as a framework for thinking about external factors)



  • Political

  • Economic

  • Social

  • Technological

  • Legal

  • Environmental

Appendix 1

The external environment

Political and economic considerations



Political considerations might include:

Examples of drivers
Political: Bringing markets into public services

  • Government opening markets to more diverse range of suppliers -improving services and innovation

  • Government recognises role of VCS in transforming public services


Economic considerations might include:

  • Labour market

  • Corporate responsibility

  • Priorities for public spending

  • Consumer spending and confidence

  • Loan finance

  • Debt





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