An Outline of the full-time study Programme of


Advertising and Politics in American and Polish Media



Download 0.78 Mb.
Page9/10
Date31.05.2016
Size0.78 Mb.
1   2   3   4   5   6   7   8   9   10

Advertising and Politics in American and Polish Media


(in English)

Seminars: Wiesław Oleksy, Ph.D.

ECTS credits: 42

Theme and Outline: This is a four-semester MA Seminar whose basic aim is to help students write a thesis, which is one of the basic requirements for an MA Degree. The range of topics covered in the seminar will include: approaches to the analysis of language used in press and electronic media and methods and practices employed in analyses of advertising. It is hoped that discussion of these and related topics, based on readings, will help students to decide on a specific topic of their MA Thesis.

Possible topics: Comparative analysis of selected advertising campaigns in American and Polish press media; Coverage of political (as well as social, cultural etc.)events as dealt with in American and Polish media; Presence and activities of American advertising and media companies in Poland.




American Ideology, Myth and History


(in English)

Seminars: Prof. Piotr Skurowski, Ph.D.

ECTS credits: 42

Theme and Outline: Individualism; Ideologies, myths and stereotypes of race, ethnicity; Ideology of the market and culture of consumption; Ideological and mythmaking role of American mass media; National, regional myths, civil religion; Culture heroes, icons and idols off mass culture; Democracy, equality and justice, ideals, myths and reality; American exceptionalism; Ideologies of expansionism, world mission and globalism.


American Institutions and Political Culture


(in English)

Seminars: Bohdan Szklarski, Ph.D.

ECTS credits: 42

Theme and Outline: This seminar is meant for the students who wish to write their thesis in the broadly defind „domestics politics area. You may sign up for this seminar if you are interested in any of the following fields of study: institutions of American democracy, the Constitution and the Bill of Rights, judicial review, the policy process, political behaviour, political culture, political marketing, political leadership, political psychology, ideologies.


Semesters 07-10 specialisation courses –

specialisation Euromarketing




Strategic Management

(in English)


Lectures: Paweł Kowalski, Ph.D.

ECTS credits: 4

Theme and Outline: Issues and theories of strategic management. Basic analytic tools of strategic management, use in practice. Strategic analysis of selected Polish companies.

Readings:

G. Johnson, K. Suholes, Exploring Strategy, 2002; L. Wheelen, A. Hunger, Strategic Management and Business Policy, 2001; F. David, Management Concepts& Cases, 2002; articles published in the Journal of Stategic Management Business Week.



Marketing Research, Part 1

Lectures: Paweł Kowalski, Ph.D.

ECTS credits: 4

Theme and Outline:

  1. The significance of marketing research

  2. Major theories of marketing research

  3. Practical knowledge of planning and conducting marketing research

  4. Quantity and quality research methods

  5. Major statistical methods used in marketing research

  6. Analysis of marketing research reports


Marketing Research in Management

Lectures: Paweł Kowalski, Ph.D.

ECTS credits: 4

Theme and Outline: Marketing research and decision making in business. Planning and conducting marketing research. Marketing research in business anagement.

Readings: Domański T., Kowalski P., Marketing dla menedżerów, PWN 1998, r. 2; Kędzior Z., Karcz K., Badania marketingowe w praktyce, PWE, Warszawa 1996, p.13-31; Kaczmarczyk S., Badania marketingowe. Metody i Techniki., PWE, Warszawa 1995, p.11-37


International Market Research

Lectures: Paweł Kowalski, Ph.D.

ECTS credits: 4

Theme and Outline: Terminology of international market research, tools used in various countries. Internet in international market research. International market research and decision making in business. Similarities and differences in market research methods in various countries.

Readings:

Kumar V. International Marketing Research, Prentice Hall 2000, Ch.1; 2; 3; 5; 6; 7; 8; 12; Kelly J., International market research co-ordination, in: ESOMAR Handbook of Market and Opinion Research, ed: McDonald C., Vangelder P., Esomar 1998; Zetterberg H., Cultural values in market and opinion research, in: ESOMAR Handbook of Market and Opinion Research, ed: McDonald C., Vangelder P., Esomar 1998; Tull G., Hawkins L., Marketing Research, McMillan, Nowy York 1997, Ch.11 International Research; Hollensen S., Global Marketing, Prentice Hall Europe 1998, s.559-563; Burns A., Bush R., Marketing Research, Pearson Education 2003, Ch.2; 3-4; 6-7; 8; 9; 10; 15-16; Witt K., Poytner R., Research on the Internet, in: ESOMAR Handbook of Market and Opinion Research, ed: McDonald C., Vangelder P., Esomar 1998; Churchill G.A., Iacobucci D., Marketing Research. Methodological Foundations, South-Western Thomson Learning 2002, Ch.4-5;Goodyear M., Qualitative research, in: ESOMAR Handbook of Market and Opinion research, ed: McDonald C., Vangelder P., Esomar 1998; Ward D., Quantitative research, in: ESOMAR Handbook of Market and Opinion research, ed: McDonald C., Vangelder P., Esomar 1998.



Poland in the Process of European Integration

Lectures: Prof. Tomasz Domański, Ph.D. and his team

ECTS credits: 4

Theme and Outline: Economic and political effects of the integration with European structures. Polish foreign affairs policy in the context of widening of the EU. Poland’s access negotiations. Common agricultural policy and sustainable development. Entrepreneurship as part of common European policy. Structural funds.
European Regional Policy

(in English)



Lectures: Wawrzyniec Rudolf, Ph.D.

ECTS credits: 4

Theme and Outline: The course/ lectures will provide the theoretical basis, conceptual background/ framework of regional development and the idea of evolution of the European Union regional policy. The topics covered during the semester will include detailed information on contemporary aspects of the EU regional policy, its philosophy, priorities, and measures. Special attention will be given to the procedures involved in the management process of the EU Structural Funds.
The nexus between the workshops and the lectures is complementary. However, the workshops on management techniques will concern Polish reality, its regional disparities, its development potential, and capacity for effective and efficient management of the EU financial resources. Consequently, students will be required to develop certain skills in preparing innovative, competitive projects, co-financed by the EU Funds; completing application forms etc.

Goals:

  • understanding the philosophy of the European regional policy

  • understanding the role and principles underlying effective management of the Structural Funds

  • developing practical skills

  • thorough preparation for / providing the students with opportunity to prepare themselves for work in the EU and Polish structures, organisations, agencies engaged in regional development planning.

Readings: 
Boldrin M., Canova F., Europe’s Regions, Economic Policy, Great Britain 2001; Bache I., The Politics of European Regional Policy:Multi Level Governance or Flexible Gatekeeping Contemporary “European Studies”, 3/1998, Sheffield Academic Press; Evans, A., 2000 The European Union Structural Funds, Oxford University Press, London 2000; Papers published in: “European Planning Studies”, “Journal of European Public Policy”, “International Journal of Urban and Regional Research”; documents and reports published by European Communities from Office for Official Publications of the European Communities, Luxembourg; Regions: statistical yearbook 2002, Eurostat; Angielsko-Polski Słownik Terminologiczny dla Beneficjentów Programu Phare Spójność Ekonomiczna i Społeczna; WWW.europa.eu.int; WWW.inforegio.org; http://publications.eu.int; WWW.ukie.gov.pl

Territory Marketing in EU Countries

Lectures: Wawrzyniec Rudolf, Ph.D.

ECTS credits: 4

Theme and Outline: Definition of territorial marketing (TM). Incentive for TM use. Decision making in TM. Choosing the location as part of TM. Basic elements of TM strategy. Methods and tools of TM. Designing TM strategy. Building territorial image. Attracting various TM target groups.

Readings:

T. Domański (ed.) Marketing terytorialny – strategie wyzwania dla miast i regionów, Łódź 1997; P. Kotler, D.H. Haider, I. Rein, Marketing Places – Attracting Investmet, Industry and Tourism to Cities, States and Nations, NY 1993; A. Szwomnik, Marketingowa koncepcja stymulacji inwestycji zagranicznych w miastach i regionach, „Samorząd terytorialny” 1999, nr 1-2, s. 63-80.



International Commercial Law

Lectures: Prof. Krzysztof Indecki, Ph.D.

ECTS credits: 4

Theme and Outline: International commercial law – origin and development. Sources of international commercial law. Objects of international law. Enterprise as a party of international trade. Contract. Offer. Negotiations. Accepting offer. Type of contract. Legal analysis of selected contracts. Payment conditions. Reassurance. Conflicts among international trade parties and their solving in front of public courts and courts of arbitration.

Semesters 07-10 M.A. seminars

Euromarketing

Marketing Strategies in European Market

Seminars: Prof. Tomasz Domański, Ph.D.

ECTS credits: 42

Theme and Outline: Marketing strategies on chosen European markets and in Poland. Polish businesses marketing strategies on the expanded European market. Focus on distribution strategy, trade mark management, strategic alliances, integration in market channels and innovations in SME sector.

Euromarketing

Seminars: Prof. Tomasz Domański, Ph.D.

ECTS credits: 42

Theme and Outline: Marketing strategies on European market. Development strategies of SME sector. Marketing tools. Trade strategies of multinational detail trade companies on Polish market. Trademark management. Promotion strategies.

Readings:

G. Hamel, C.K. Prahalad, Przewaga konkurencyjna jutra, Business Press, W-wa 1999,



F. Hesselbein, M. Galdsmith, R. Beckhard „Organizacja przyszłości” Business Press,
Warszawa 1999; A. Sznajder, Euromarketing. Uwarunkowania na rynku Unii Europejskiej, PWN, Warszawa 1997, T. Domański, Marketingowe strategie przedsiębiorstw na rynku europejskim, ZAMM Press UŁ, Łódź, 1999, Ph. Kotler, Marketing, Gebethner & Ska, Warszawa 1994.
International Realtions after 1918

Seminars: Przemysław Żurawski vel Grajewski, Ph.D.

ECTS credits: 42

Theme and Outline: a) Security in international relations after World War I (military aliances, security organisations, crises and conflicts, ethnic minorities and ethnic conflicts). b) Non-economical aspects of European integration (history of European integration, common foreign affairs and security policy, widenings of European Communities and European Union, Schengen Treaty and Schengen system, EU policies, EU and outside world, EU member states in the process of integration).
Selected Issues of Economic and Social Integrity in EU and Poland

Seminars: Wawrzyniec Rudolf, Ph.D.

ECTS credits: 42

Theme and Outline: Integrity policy in EU. Structural and regional policy of EU. Regional policy creation in Europe. Competitiveness of Polish regions. International cooperation in Europe. Marketing attitude towards regional administration.


Semesters 07-10 specialisation courses –

Interregional specialisation

People, Culture, Society

Lectures: Maria Łukowska, Ph.D.

ECTS credits: 4

Theme and Outline: Beginnings of human civilization. Beginnings of a man. Origins of culture. Human’s adapting to natural environment. Social structure. Preliminary perception of world. Contemporary changes of societies.

National, Ethnic Identity and Citizenship in the European Context


(in English)

Lectures: Stanisław Konopacki, Ph.D.

ECTS credits: 4

Theme and Outline: National and ethnic identity and citizenship in the context of European integration. The sense of citizenship in Greek and Roman heritage. Position of citizen in liberal and republican democracy. Contemporary theories of citizenship. Cultural foundations of modern society. Marshall’s concept of citizenship. Multiculturalism and citizenship. National citizenship. Ius soli and sangunis rules vs. citizenship. National identity vs. European identity. Amsterdam Treaty and Maastricht Treaty and European identity.

Political Change and the European Union

(in English)


Lectures: Ryszard Machnikowski, Ph.D.

ECTS credits: 4

Theme and Outline: Issues concerning European security, position of EU in European security. National objectives after the ‘Cold War’. Major objects of European policy (Germany, France, Great Britain, Spain). Transatlantic relations after September 11th. Position of European security institutions in ex-Yugoslavia war.

Collision of Cultures in International Relations


(in English)

Lectures: Prof. Ryszard Piasecki, Ph.D.

ECTS credits: 4

Theme and Outline: Definition of culture, its values, relations between cultural factors and institutional factors in economic development. Divisions of culture: linear culture, multiactive culture and reactive culture. Case study – analysis of culture.

Australian Cinema from a National to a Post-national Aesthetics


(in English)

Lectures: Prof. Michael Goddart

ECTS credits: 4

Theme and Outline: This course will examine the development of Australian Film from the silent period until the present day. Following a largely chronological progression, the course will also be divided into three parts. In the first part of the course, the way Australian film, from the silent to the sound era, constructed national identity will be examined. This analysis will bring together institutional and economic developments, changes in technologies and the development of aesthetic styles in a relation of difference to Classical Hollywood cinema. In the second part, the Australian Film Renaissance will be examined as the product of institutional, economic and cultural shifts taking place in Australia from the early 1970’s. The films examined will be seen as expressions of a problematic national identity and nationalism in relation to a variety of trans-national and intra-national forces. In the last part of the course, different aspects of contemporary Australian cinema will be examined from post-national perspective. This will include the increasing transnational and globalisation of cinema production, the complication of national identity in relation to multiculturalism and aboriginality, and fragmentation of national identity in relation to gender, sexuality and sub-cultural formations.

Readings: Anderson B., Imagined Communities, London: Verso 1983; Bhaba Homi (ed.) Nation and Narration, London 1993; Dermody S., Liz Jacka, The Imiginary Industry, Sydney:AFTRS, 1988; Scott Murray (ed.) Australian Cinema, Sydney: Allen and Unwin 1994; Laleen Jaymanne, Annette Hamilton and Chris Berry (ed.) The Filmmaker and the Prostutute: Denis O’Roake’s The Goood Woman of Bangkok, Sydney 1997; O’Regan Tom, Australian National Cinema, New York: Routledge 1996.


Civilisation of Integrated Europe: Studies in Cultural Perpectives


(in English)

Lectures: Łukasz Romanowski, Ph.D.

ECTS credits: 4

Theme and Outline: The core of united Europe and its cultural and civilisational influence. Cultural issues in political, economic and social dispute.



Share with your friends:
1   2   3   4   5   6   7   8   9   10




The database is protected by copyright ©essaydocs.org 2020
send message

    Main page