2012–2018 Rīga, 2011 Content


The policy goal defined in the Guidelines: To strengthen democratic information space of high quality and increase the role of media in integration



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The policy goal defined in the Guidelines: To strengthen democratic information space of high quality and increase the role of media in integration

1.4.1.

Task: To ensure the quality of public media content, especially with regard to reflection of social integration, national identity and discrimination prevention in the public order.






















1.4.1.1.

Measures:

Assessment of the implementation of the ‘Electronic Media Law’ and other related legislation (increasing of the competitiveness of the national media, use of the official language, defining of the public order content) from the perspective of social integration.



2014

NEMMC, MC, MJ













Within the existing budget allocation.

1.4.1.2.

Performing of a complex study of media offer and their content, as well as their impact on the attitude of the population to Latvia, different social groups, identity, history, nationality and other issues.

2014

NEMMC, MC, SIF













2014: indicatively-

EEA Financial Mechanism.



1.4.1.3.

Adherence to the needs of all the social groups, including national minorities in the development of the public order.

Costs of the study:

Work of the researchers – 4 300 lats;

Publishing and layout design (only on Internet) – 400 lats;

Presentations and other administrative costs – 300 lats.


Every year, starting with 2013

NEMMC, MC

Public order assessment carried out.




5 000

5 000

Additional budgetary funding required.

1.4.1.4.

Periodic broadcast and programme evaluation in respect to the public demand.
26 broadcasts in the LTV (1 broadcast once in 2 weeks) x 1 000 lats – in total 23 400 lats.

Every year

NEMMC

A broadcast (1-2 times per week) providing feedback at the public media where the broadcast authors, experts of the field and the public discuss the content and quality of the programmes (2012, 2013) created.




26 000

26 000

Additional budgetary funding required.

1.4.1.5.

Evaluation (ex-ante) of the predictable situation in creating new public media products and evaluation (ex post) of the actual performance of the public order aimed at assessing the impact on the media market and the quality of the offer.

Every year

 


NEMMC













Within the existing budget allocation.

1.4.1.6.

Building of the administrative capacity of the NEMMC Monitoring Centre.

Amount for the reimbursement of one staff unit – 10 000 lats per year.



Every year, starting with 2013

NEMMC

One staff unit established and funded.




10 000

10 000

Additional budgetary funding required.

1.4.2.

Task: To ensure diversity and availability of public media content.






















1.4.2.1.

Measures:

Development of programmes and broadcasts for national minorities and immigrants, as well as for Latvians abroad by involving journalists of different nationalities.

Monthly broadcast in the LTV (12 broadcasts x 1 000 lats) – 12 000 lats.
Weakly broadcast for the Latvians abroad on the Latvian Radio (52 x 120 lats) – 6 240 lats.


Every year

 


NEMMC, MC

 


Educational, as well as cultural-historical broadcasts, broadcasts on outstanding Latvian personalities, broadcasts in Latgalian, Livonian, Polish, Russian, Ukrainian, Belarussian, English and other languages, language learning broadcasts and other broadcasts in the public media.




18 240

18 240

Additional budgetary funding required.

1.4.2.2.

Evaluation and improvement of the audiovisual media content subtitling and translation policy, subject to the language policy of the Republic of Latvia.

Work of the researchers – 5 000 lats.



2013

NEMMC, MC

 


A study for evaluation of the subtitling and translation policy carried out and proposals for the improvement of the policy developed.




5 000




Additional budgetary funding required.

1.4.2.3.

Ensuring of the Radio ‘Free Europe’ relay into Russian.

Every year

NEMMC

Radio ‘Free Europe’ relay broadcasting in Russian provided.










Within the existing budget allocation.

1.4.2.4.

Creating of informational and entertaining programmes (such as public debate, humor, culinary and sports event broadcasts) in multiple languages with subtitles (and the digital switch), and sign language interpretation,.

Monthly broadcasts in the LTV (12 x 1200 lats) – 14 400 lats.




Every year, starting with 2013

NEMMC,

 Varied offer of broadcasts for different target groups.




14 400

14 400

Additional budgetary funding required.

1.4.2.5.

Inclusion of (access to) regional media products in the national media.

Every year

NEMMC

In 2012 at least 2 broadcasts per week.

In 2013 at least 3 broadcasts per week.












Within the existing budget allocation.

1.4.2.6.

Development and advertising of public media self-advertising and their products in other media, including social networks in order to expand the audience and approximate the separated information and cultural spaces in Latvia.

Every year

NEMMC

Advertising in other media and social networks.










Within the existing budget allocation.

1.4.2.7.

Evaluation of opportunities to ensure accessibility of Latvian public media to people all over the territory (including the border area) of Latvia and outside Latvia.

2012

NEMMC, MT, MC

Latvian public media availability ensured.










Within the existing budget allocation.

1.4.3.

Task: To increase the capacity and professional qualifications of media employees.






















1.4.3.1.

Measures:

Professional training on social integration, prevention of discrimination, tolerance, diversity issues and professional ethics for media professionals (journalists, editors, communications professionals, journalism students, etc.).



Every year

MC, MW, NEMMC, SIF

In 2012 and 2013 2 workshops in regions and 2 workshops in Riga, with 120 people trained (estimated number of participants per workshop is 30) held.










2012 - 2014: indicatively-

PROGRESS.

 

2013 - 2016: indicatively-



EEA Financial Mechanism.

From 2017 additional budgetary funding required.



1.4.3.2.

Establishing a system of cooperation between NEMMC and higher education institutions training journalists.

2012

NEMMC

A memorandum of cooperation/agreement signed.










Within the existing budget allocation.

1.4.4.

Task: To develop media literacy programmes for different target groups.






















1.4.4.1.

Measures:

Media literacy training for schoolchildren and students.



Every year, starting with 2013

MES, MC, SIF

In 2012 a research on the possibility of including media literacy in the curricula content carried out by the MES..

In 2013 necessary changes to the relevant legislation to include the media literacy in the curricula made by the MES.

From 2014 media literacy in the curricula content included.

From 2013 at least one project per year for students and schoolchildren supported.












2013 - 2016: indicatively-

EEA Financial Mechanism.

From 2017 additional budgetary funding required.


1.4.4.2.

Media literacy workshops for adults.

Every year, starting with 2013

MC, SIF, MES

At least one workshop per year held.










2013 - 2016: indicatively-

EEA Financial Mechanism..

From 2017 additional budgetary funding required for the MES.


1.4.4.3.

Media literacy workshops for teachers.

Every year, starting with 2013

MC, SIF, MES

At least one workshop per year held.










2013 - 2016: indicatively-

EEA Financial Mechanism.

From 2017 additional budgetary funding required for the MES.


1.4.4.4.

Consideration of inclusion of the media literacy topics into the social science course in comprehensive schools.

2013

MES, MC

Recommendations prepared on the basis of civic education monitoring in the programmes of comprehensive schools.










Within the existing budget allocation.

1.4.5.

Task: To strengthen the public media by approving the Concept on the Establishment of a New Latvian Public Electronic Media

2011-2012

NEMMC, MC, MT

Concept by the Cabinet approved.










Within the budget allocation provided for the implementation of the concept




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