120th-birthday makeover for Eiffel Tower

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Bayferrox pigments from Krefeld-Uerdingen for special shade Eiffel Tower Brown

120th-birthday makeover for Eiffel Tower

Parisian landmark gets a new coat of paint for its 120th birthday – with high-performance pigments from LANXESS.
Paris/Leverkusen – The “iron lady” is being smartened up: The Eiffel Tower in Paris is getting a new look for its 120th birthday. The monu-
ment, which was constructed for the 1889 World’s Fair and was origi­nally intended to remain in place for only 20 years, is repainted every seven years. Bayferrox pigments from the specialty chemicals group LANXESS AG provide the color for the Paris trademark’s high-grade anticorrosion coating. The iron oxides, which the Group produces at its site in Krefeld-Uerdingen, Germany, offer maximum light and weather stability, high tinting strength and chemical resistance in addition to outstanding hiding power. To say nothing of a great price-to-performance ratio.
The order to paint the 324-meter-high, 7,300-ton steel structure every seven years is part of the legacy of the tower's builder, Gustave Eiffel. 25 painters use 1,500 brushes and rollers to apply 60 tons of anti­corrosion coating at dizzy heights over an 18-month renovation period. The new look for the 250,000 square meters of steel costs roughly
EUR 4 million. The painting work is scheduled for completion in fall 2010.
Weather and other environmental factors erode the coating, hence the need for regular repainting. Only around ten of the 60 tons applied to the steel structure every seven years remain. There are currently 18 coats of paint on the Eiffel Tower. The colors range from the “Venetian Red” of the original coating through yellows to today’s Eiffel Tower Brown. “The tower has been the same color since 1968,” says Jean-Bernard Bros, President of SETE (Société d’Exploitation de la Tour Eiffel), the com­pany that operates the tower, “and artists, photographers and all those who love the Eiffel Tower agree that it is the tower’s best color.”
The understated shade, which harmonizes with the rooftops and monu­ments of Paris, is a blend of three different brown grades from the Bayferrox range of iron oxides. The premium pigments can be easily intermixed and are distinguished by their high quality and simple and environmentally compatible processing. According to Dr. Volker Schneider of the Competence Center Paint, Inorganic Pigments Marketing at LANXESS, “The decisive advantages of our high-performance products are the tight tolerances with respect to shade and tinting strength. This makes color reproduction when formulating paints and coatings faster, easier and more reliable; in many cases there is no need for shading work.”
Detailed information about the use of LANXESS pigments in paints and coatings is available on the website www.bayferrox.de.
The Inorganic Pigments business unit belongs to the Performance Chemicals segment of LANXESS, which achieved total sales in 2008 of EUR 1.930 billion.

LANXESS is a leading specialty chemicals company with sales of EUR 6.58 billion in 2008 and currently around 14,600 employees in 23 countries. The company is represented at 44 production sites worldwide. The core business of LANXESS is the development, manu­facturing and marketing of plastics, rubber, intermediates and specialty chemicals.

Leverkusen, June 10, 2009

idr (2009-00119e)

Forward-Looking Statements

This news release may contain forward-looking statements based on current assumptions and forecasts made by LANXESS AG management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Information for editors:

100 years of synthetic rubber – interesting information about the anniversary and

the numerous application areas of the elastic all-rounder can be found at www.worldrubberday.com.

You can find further information concerning LANXESS chemistry in our WebMagazine at http://webmagazine.lanxess.com.

All LANXESS news releases and accompanying photo, video and audio material can be found at http://press.lanxess.com.

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