17 Ford Rolls Out the Model T 1908 THE AUTOMOTIVE AGE BEGAN in 1908 when Henry Ford unveiled his "car for the great multitude." At $850, the tough and homely Model T was the first car that could fit a farmer's budget. Prices fell still further after Ford introduced a revolutionary system of manufacture--the moving assembly line, which eventually spewed out a Tin Lizzie every 24 seconds. As other automakers adopted Ford's methods, cars altered the face of the planet. Industries arose to serve a flood of travelers. The economics of petroleum decided the fate of nations. Traffic deaths mounted (43,700 fatalities last year in the U.S. alone). Smog spread inexorably. And so did another by-product of the assembly line: the culture of mass consumption.