Title: Expansion



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Type: F

Title: Expansion

1. During the Summer Olympics of _________ in Munich, terrorists murdered 11 Israeli athletes and coaches.

a. 1972
Type: E

Title: Expansion

2. Identify one event of 1972 that contributed to the professionalization and commercialization of Olympic sport.

a. the Soviet Union’s defeat of the US men’s Olympic basketball team; accusations of under-the-table payments to athletes by sporting goods manufacturers; a close series between Canadian NHL all-stars and the Soviet Union hockey team
Type: F

Title: Expansion

3. In 1985 the International Olympic Committee eliminated all references to the term _______________ in the Olympic governance documents.

a. amateur


Type: F

Title: Expansion

4. The end of the ___________ helped spawn sport market economies in Europe.

a. cold war


Type: F

Title: Expansion

5. The city that hosts the Olympic Games is also required to host the ____________________ Games, which occur _______ weeks later.

a. Paralympic; two


Type: F

Title: Current Issues

6. When a nonsponsor links an Olympic image to its product, the nonsponsor is engaging in __________________.

a. ambush marketing


Type: F

Title: Current Issues

7. In 1992 Canadian track athlete _______________ challenged the Olympic drug-testing procedure.

a. Butch Reynolds


Type: F

Title: Current Issues

8. Athletes with physical or visual disabilities compete in the ________________.

a. Paralympic Games


Title: Expansion

9. What event marked the birth of a new international sport revolution?

a. 2002 FIFA Men’s World Championship

b. 1994 Men’s FIFA World Cup

*c. 1972 Summer Olympics

d. 1999 Women’s FIFA World Cup


Title: Expansion

10. Who was the official US Olympic outerwear sponsor for the 1992 Olympics?

a. Nike

*b. Reebok



c. Puma

d. adidas


Title: Expansion

11. Why did some members of the 1992 US men’s basketball team that won the Olympic gold medal cover the logo of the official outerwear sponsor with the American flag?

a. They were opposed to corporate sponsorship on ethical grounds.

*b. They had endorsement contracts with other companies and didn’t want to be seen implicitly endorsing a competitor’s product.

c. They wanted to make the statement that they were participating in the Olympics for their country.

d. It was an honest mistake, and they did not realize they covered the logo.


Type: E

Title: Definition

12. What two factors does the text use to determine whether a sport is international?

a. (1) the context in which an individual, organization, or event operates within the international sport enterprise and (2) the degree to which, or the regularity with which, action by an organization, event, or individual focuses primarily on the international stage.


Type: E

Title: Expansion

13. What has become a common trend in most professional sport leagues throughout the world (hint: talent)?

a. recruitment and development of top players


Type: E

Title: Careers

14. What physical items does someone desiring a career in the international sport industry need to conduct business?

a. world atlas, passport, visa, bilingual dictionary, pocket guide on currency exchange rates, several credit cards, transportation tickets, laptop computer, personal digital assistant (PDA), cellular phone, and two bags packed with items necessary to conduct business


Type: E

Title: Current Issues

15. Define the term ambush marketing.

a. a tactic whereby a company attempts to undermine the sponsorship activities of a rival that owns the legal rights to sponsor an event; intended to create the sense that the ambusher is officially associated with the event


Type: E

Title: Current Issues

16. Define the term blood doping.

a. the practice of illicitly boosting the number of red blood cells, which transport oxygen, to enhance athletic performance


Type: E

Title: Current Issues

17. What does the acronym WADA stand for?

a. World Anti-Doping Agency


Type: E

Title: Current Issues

18. What does the acronym CAS stand for?

a. Court of Arbitration for Sport


Type: E

Title: Current Issues

19. Chapter 19 identifies four current issues in international sport governance. What are they?

a. corporate sponsorship of major international sporting events, drug testing and arbitration, assistive devices, and Paralympic governance concerns


Title: Current Issues

20. In 2008, double-amputee Oscar Pistorius brought about controversy in his efforts to qualify as a South American Olympic runner in the 400 meters because of his prosthetic legs. This is an example of which international sport governance issue?

a. corporate sponsorship of major international sporting events

b. drug testing and arbitration

*c. assistive devices

d. Paralympic governance concerns


Type: F

Title: Essentials

21. A basic knowledge of how a sport operates __________________, the specific rules of the game, how the sport is structured, and where the locus of power resides with the sport can enhance a future sport manager’s marketability.

a. internationally


Title: Definition

22. Assessing the degree to which an organization is engaged in international sport is more difficult than assessing the context in which an organization operates.

*a. true

b. false
Title: Expansion

23. Which of the following has greatly contributed to the growth of women’s sports in the United States and, indirectly, around the world?

*a. Title IX

b. WADA

c. CAS


d. BALCO
Title: Current Issues

24. The USOC revised its code of conduct to include language requiring all US Olympic athletes to wear apparel provided by the official US Olympic sponsors as a result of which international sport governance issue?

*a. corporate sponsorship of major international sporting events

b. drug testing and arbitration

c. assistive devices

d. Paralympic governance concerns


Title: Current Issues

25. The World Anti-Doping Agency was formed as a response to which of the following international sport governance issues?

a. corporate sponsorship of major international sporting events

*b. drug testing and arbitration

c. assistive devices

d. Paralympic governance concerns


Type: E

Title: Expansion

26. Name at least two regions in which sport market economies have emerged recently.

a. Central and Eastern Europe; South America; Africa; Persian Gulf States; Asia


Title: Expansion

27. Sport is often seen as a universal product that bridges cultural differences, customs, and belief systems and, thus, is a vital part of the growing international business exchange.

*a. true

b. false
Title: Current Issues

28. Whenever a non-TOP company links images of sports or athletes to the Olympic host city without using the term Olympic or Olympic Games in its ads, this is referred to as

a. sponsorship

*b. ambush marketing

c. international marketing

d. media relations
Type: F

Title: Current Issues

29. ______________ is the practice of illicitly boosting the number of red blood cells, which transport oxygen, to enhance athletic performance.

a. Blood doping


Type: E

Title: Expansion



30. What does the acronym GGSP stand for?

a. gross global sport product


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