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Chapter 12


Appendix B: Suggested Cases


This appendix lists suggested cases for each chapter of this book. All can be ordered through Harvard Business School Publishing.

Chapter 1 "Competing in a Global World"


  • Ghemawat, P., Rukstad, M. G., & Illes, J. L. (2009). Arcor: Global strategy and local turbulence (abridged).

  • Jones, G. G., & Lefort, A. (2009). McKinsey and the globalization of consultancy.

  • McKern, B., & Palma, M. V. (2006). Confectionary industry: Latin America and the global industry in 2006.



Chapter 2 "The Globalization of Companies and Industries"


  • Alafaro, L. (2002). Brazil: Embracing globalization?

  • Bartlett, C. A. (2009). Global wine war 2009: New world versus old.

  • Ghemawat, P., & Matthews, J. L. (2004). Globalization of CEMEX.



Chapter 3 "Generic Strategies for Global Value Creation"


  • Inkpen, A. C. (2000). Whirlpool corporation’s global strategy.

  • Ramaswamy, K. (2003). Louis Vuitton Moet Hennessy: In search of synergies in the global luxury industry.



Chapter 4 "Global Strategy as Business Model Change"


  • Bartlett, C. A. (2003). BRL Hardy: Globalizing an Australian wine company.

  • Roberto, M. A. (2005). Robert Mondavi and the wine industry.

  • Tan, D., & Tan, J. (2004). Amway in China A): A new business model.



Chapter 5 "Target Markets and Modes of Entry"


  • Azhar, W., & Drabkin, D. (2008). Pepsi Cola Pakistan: Franchising & product line management.

  • Getaway, P., & Khanna, T. (2009/1999). Tricon Restaurants International: Globalization re-examined.

  • Roberts, J., & Doornik, K. (2007). Nokia Corp: Innovation and efficiency in a high-growth global firm.



Chapter 6 "Globalizing the Value Proposition"


  • Bartlett, C. A. (2004). P&G Japan: The SK-II globalization project.

  • Khanna, T., Vargas, I., & Palepu, K. G. (2006). Haier: Taking a Chinese company global.

  • Ramaswamy, K. (2007). LG Electronics: Global strategy in emerging markets.



Chapter 7 "Global Branding"


  • Quelch, J. A. (2008). BBC worldwide: Global strategy.

  • Quelch, J. A. (2006). Lenovo: Building a global brand.

  • Quelch, J. A., & Harrington, A. (2008/2004). Samsung Electronics Co: Global marketing operations.



Chapter 8 "Globalizing the Value Chain Infrastructure"


  • Goldberg, R. A., & Clay, T. (1997). Royal Ahold NV: Shopkeeper to the global village.

  • Ichijo, K., & Radler, G. (2006). Toyota’s strategy and initiatives in Europe: The launch of the Aygo.

  • Ko, S., & Loo, G. (2009). Li & Fung: Growth for a supply-chain specialist.



Chapter 9 "Global Supply-Chain Management"


  • Lee, H., Hoyt, D. W., & Singh, S. (2007). Rio Tinto Iron Ore: Challenges of globalization in the mining industry.

  • Marks, M., Holloway, C., Lee, H., Hoyt, D. W., & Silverman, A. (2009).Crocs: Revolutionizing an industry’s supply chain model for competitive advantage.

  • Nielsen, B., Pedersen, T., & Pyndt, J. (2008). ECCO A/S: Global value chain management.

  • Pisano, G. P., & Adams, A. (2009). VF Brands: Global supply chain strategy.



Chapter 10 "Globalizing the Management Model"


  • Mandviwalla, M., & Palmer, J. W. (2008). Globalization of Wyeth.

  • Paine, L. S., & Wruck, K. H. (2006). Sealed Air Corp: Globalization and corporate culture (abridged).


Chapter 13


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