This appendix lists suggested cases for each chapter of this book. All can be ordered through Harvard Business School Publishing.
Chapter 1 "Competing in a Global World"
Ghemawat, P., Rukstad, M. G., & Illes, J. L. (2009). Arcor: Global strategy and local turbulence (abridged).
Jones, G. G., & Lefort, A. (2009). McKinsey and the globalization of consultancy.
McKern, B., & Palma, M. V. (2006). Confectionary industry: Latin America and the global industry in 2006.
Chapter 2 "The Globalization of Companies and Industries"
Alafaro, L. (2002). Brazil: Embracing globalization?
Bartlett, C. A. (2009). Global wine war 2009: New world versus old.
Ghemawat, P., & Matthews, J. L. (2004). Globalization of CEMEX.
Chapter 3 "Generic Strategies for Global Value Creation"
Inkpen, A. C. (2000). Whirlpool corporation’s global strategy.
Ramaswamy, K. (2003). Louis Vuitton Moet Hennessy: In search of synergies in the global luxury industry.
Chapter 4 "Global Strategy as Business Model Change"
Bartlett, C. A. (2003). BRL Hardy: Globalizing an Australian wine company.
Roberto, M. A. (2005). Robert Mondavi and the wine industry.
Tan, D., & Tan, J. (2004). Amway in China A): A new business model.
Chapter 5 "Target Markets and Modes of Entry"
Azhar, W., & Drabkin, D. (2008). Pepsi Cola Pakistan: Franchising & product line management.
Getaway, P., & Khanna, T. (2009/1999). Tricon Restaurants International: Globalization re-examined.
Roberts, J., & Doornik, K. (2007). Nokia Corp: Innovation and efficiency in a high-growth global firm.
Chapter 6 "Globalizing the Value Proposition"
Bartlett, C. A. (2004). P&G Japan: The SK-II globalization project.
Khanna, T., Vargas, I., & Palepu, K. G. (2006). Haier: Taking a Chinese company global.
Ramaswamy, K. (2007). LG Electronics: Global strategy in emerging markets.
Chapter 7 "Global Branding"
Quelch, J. A. (2008). BBC worldwide: Global strategy.
Quelch, J. A. (2006). Lenovo: Building a global brand.
Quelch, J. A., & Harrington, A. (2008/2004). Samsung Electronics Co: Global marketing operations.
Chapter 8 "Globalizing the Value Chain Infrastructure"
Goldberg, R. A., & Clay, T. (1997). Royal Ahold NV: Shopkeeper to the global village.
Ichijo, K., & Radler, G. (2006). Toyota’s strategy and initiatives in Europe: The launch of the Aygo.
Ko, S., & Loo, G. (2009). Li & Fung: Growth for a supply-chain specialist.
Chapter 9 "Global Supply-Chain Management"
Lee, H., Hoyt, D. W., & Singh, S. (2007). Rio Tinto Iron Ore: Challenges of globalization in the mining industry.
Marks, M., Holloway, C., Lee, H., Hoyt, D. W., & Silverman, A. (2009).Crocs: Revolutionizing an industry’s supply chain model for competitive advantage.
Nielsen, B., Pedersen, T., & Pyndt, J. (2008). ECCO A/S: Global value chain management.
Pisano, G. P., & Adams, A. (2009). VF Brands: Global supply chain strategy.
Chapter 10 "Globalizing the Management Model"
Mandviwalla, M., & Palmer, J. W. (2008). Globalization of Wyeth.
Paine, L. S., & Wruck, K. H. (2006). Sealed Air Corp: Globalization and corporate culture (abridged).
Aboy, M. (2009). The organization of modern MNEs is more complicated than the old models of Global, Multidomestic, and Transnational. Working Paper Series: International Business Strategy–Social Science Research Network, 1–5.
Aris, A. (2006, December 18). Special report: Capturing the global halal food market. http://www.theedgemalaysia.com/
Arnold, D. (2004). The mirage of global markets. FT Prentice Hall, Pearson Education, Upper Saddle River, New Jersey.
Arnold, D. (2007). “Think global, act local”: A modularization of marketing and marketing organizations. Globe Management Review, 1 1), 5.
Bartlett, C. A., & Ghoshal, S. (2000). Going global. Harvard Business Review, 782), 132–142.
Bartlett, C. A., & Ghoshal, S. (1992). What is a global manager? Harvard Business Review, 70 5), 124–132.
Bartlett, C. A., & Ghoshal, S. (1989). Managing across borders. Boston, MA: Harvard Business School Press.
Bartlett, C. A., & Ghoshal, S. (1988). Organizing for worldwide effectiveness: The transnational solution. California Management Review, 31 1), 54–72
Bartlett, C. A., & Ghoshal, S. (1987a). Managing across borders: New organizational responses. International Executive, 29 3), 10–13.
Bartlett, C. A., & Ghoshal, S. (1987b). Managing across borders: New strategic requirements. Sloan Management Review, 28 4), 7–17
Behrendt, S., & Khanna, P. (2004). Risky business: Geopolitics and the global corporation. Strategy & Business, 32 2).
Bhagwati, J. (2004). “Protectionism.” In David R. Henderson (Ed.), Concise encyclopedia of economics.http://www.econlib.org/library/Enc/Protectionism.html
Bliss, C., Muelleer, C., Pfitzmann, M., & Shorter, D. (2007). Make manufacturing and supply chain a winning pair. McLean, VA: Booz Allen & Hamilton.
Brand managers’ high-wire act: Going global and staying local. (2007, Oct. 31).http://knowledge.wharton.upenn.edu/
Buss, D. (2009). Creating the perfect fit: New car seat design. Trying to please all of the people, all of the time. Retrieved from http://www.edmunds.com/car-buying/creating-the-perfect-fit-new-car-seat-design.html
Capell, K., Kamenev, M., & Saminather, N. (2006, September 4). Fashion conquistador; Zara’s quick turnover lures shoppers, but global expansion could be a strain. BusinessWeek, 38.
Chai, W. (2008, October 27). Dell puts on a new game face in Asian market: Its design philosophy now emphasizes form as opposed to functional and low-cost attributes in the past. Business Times Singapore, 4.
Chow, N. (2006, April 28). India’s Tata AutoComp making inroads to China.Plastic News, p. 17.
Citibank’s co-operative strategy in China: The Renminbi debit card. (2009). Case 09/412C, Poon Kam Kai Series. Asia Case Research Center, University of Hong Kong.
Cools, K., & Roos, A. (2005). The role of alliances in corporate strategy. Boston, MA: The Boston Consulting Group.
Daly, H. (2007). Ecological economics and sustainable development: Selected essays of Herman Daly. Northampton, MA: Edward Elgar.
de Kluyver, C. A., & Pearce, J. A., II. (2009) Strategy: A view from the top (3rd ed.). Upper Saddle River, NJ: Prentice Hall.
Dickerson, M. (2007, June 9). Latin America attracting investors from India: Similarities in consumer bases help make the region a natural market. Los Angeles Times.
Douglas, S., Craig, C. S., & Nijssen, E. J. (2001). Executive insights: Integrating branding strategy across markets. Building international brand architecture.Journal of International Marketing, 9 2), 97–11.
Eppinger, S. D., & Chitkara, A. R. (2006). The new practice of global product development. MIT Sloan Management Review, 47 4), 22–30.
Farrell, D. (2004, December 2). Beyond offshoring: Assess your company’s global potential. Harvard Business Review. 82–90.
Friedman, M., & Friedman, R. (1980), Free to choose: A personal statement, Hartcourt Books, Chicago.
Friedman, T. L. (2007). The world is flat: A brief history of the twenty-first century. New York, NY: Farrar, Strauss and Giroux.
GE Money to form a joint venture with Colombia’s Banco Colpatria. (2007, February 28). Business Wire.
Ghemawat, P. (2007a). Why the world isn’t flat. Foreign Policy, 159, 54–60.
Ghemawat, P. (2007b). Redefining global strategy: Crossing borders in a world where differences still matter. Harvard Business School Press, Boston.
Ghemawat, P. (2001). Distance still matters: The hard reality of global expansion. Harvard Business Review, 79 8), 137–147.
Gupta, A. K., Govindarajan, V., & Wang, H. (2008). The quest for global dominance (2nd ed.). San Francisco, CA: Jossey-Bass.
Haddock, R., & Jullens, J. (2009). The best years of the auto industry are still to come: Even as they struggle through the economic meltdown, vehicle makers can look ahead to a high-growth, flexible, global future. http://www.strategy-business.com/media/file/sb55_09204.pdf
Hamel, G., & Prahalad, C. K. (1985, July–August). Do you really have a global strategy? Harvard Business Review, pp. 139–148.
Harbison, John R. (1993). A practical guide to alliances: Leapfrogging the learning curve. Los Angeles, CA: Booz Allen & Hamilton.
Holt, D. B., Quelch, J. A., & Taylor, E. L. (2004, September). How global brands compete. Harvard Business Review, pp. 69–75.
Huggett, P. (2002, April 4). When global strategy goes wrong. The Asian Wall Street Journal.
Interbrand. (2009). The definitive guide to the world’s most valuable brands.http://www.interbrand.com/images/studies/-1_BGB2009_Magazine_Final.pdf
Jana, R. (2009, March 31). P&G’s trickle-up success: Sweet as honey. Retrieved from http://www.businessweek.com/
Jargon, J. (2008, May 1). Kraft reformulates Oreo, scores in China. Retrieved from http://www.wallstreetjournal.com/
Khanna, T., Palepu, K. G., & Sinha, J. (2005). Strategies that fit emerging markets. Harvard Business Review, 83 6), 63–76.
Kirkpatrick, D. (2007, July 17). How Microsoft conquered China,http://money.cnn.com/magazines/fortune
KPMG Peat Marwick (2009). Global location strategy for automotive suppliers.http://www.kpmg.com/Global/en/IssuesAndInsights/ArticlesPublications/Pages/default.aspx
Krugman, P. R. (1987). Is free trade passe? Journal of Economic Perspectives, 12), 131–144. Retrieved from http://www.jstor.org/pss/1942985
Krugman, P. R. (1993). Geography and trade. Cambridge, MA: MIT Press.
Lambert, D. M., & Cooper, M. C. (2000, January). Issues in supply chain management. Industrial Marketing Management, 29 1), 65–83.
Lambert, D. M., Guinipero, L. C., & Ridenhower G. J. (1998). Supply chain management: A key to achieving business excellence in the 21st century. Unpublished manuscript, referred to by D. M. Lambert, J. R. Stock, & L. M. Ellram (Eds.), Fundamentals of logistics management. Burr Ridge, IL: Irwin/McGraw-Hill.
Lee, H. L. (2004, October). The triple-A supply chain. Harvard Business Review, 102–112.
Levitt, T. (1983, May–June). The globalization of markets. Harvard Business Review.
Lindquist, D. (2002, November 1). From cement to services: Cemex’s Lorenzo Zambrano revolutionized the low-tech cement business by investing in technology. Now companies want to buy that expertise. Entrepeneur. Chief Executive (U.S.). Retrieved fromhttp://www.entrepreneur.com/tradejournals/pub/4070.html/
Martin, R. (2007). The opposable mind: How successful leaders win through integrative thinking. Boston, MA: Harvard Business School Press.
Moore, K., & Rugman, A. (2005). Globalization is about regionalization. McGill International Review, 6 (1) 37–45
Moore, K., & Rugman, A. (2005, Summer). The myth of global business.European Business Forum., http://www.europeanbusinessforum.com
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