Proposal of a marketing strategy



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11 LITERATURE

Publications

1. ALSBURY, A. , JAY, R. Quick Answers to Marketing Questions, New York: Prentice Hall 2001, 336 p., ISBN 0273653253.


2. BOWMAN, C., FAULKNER, D. Competitive and Corporate Strategy. U.S: Irwin Professional Publishing, 1996. 320 p., ISBN 0256214239.
3. BUTTLE, F. Customer Relationship Management: concepts and tools, Amsterdam: Elsevier, 2004, 359 p., ISBN 075065502X.
4. DE PELSMACKER, P., GEUENS, M. and VAN DE BERGH, J. Marketingová komunikace, Praha: Grada, 2003, 581 p., ISBN 8024702541.
5. GRANT, R.M. Contemporary Strategy Analysis: Concepts, Techniques, Applications , Malden, USA Oxford, UK: Blackwell, 1998, 461 p. ISBN 0631231366.
6. HAMEL, G. and PRAHALAD, C.K. Competing for the future, Boston : Harvard Business School Press, 1996, 339 p., ISBN 0-87584-716-1.
7. HARRELL, G. D., FRAZIER, G.L. Marketing: connecting with customers, Upper Saddle River: Prentice-Hall, 1999, 552, 18 p., ISBN 0023402517.
8. JOHNSON, G., SCHOLES, K. Cesty k úspěšnému podniku Praha: Computer Press, 2000, 803 p., ISBN 8072262203.
9. JOHNSON, G., SCHOLES, K. Exploring Corporate Strategy. London New York Toronto: Prentice Hall, 1997, 873 p., 4th ed. ISBN 0135256350.
10. KOTLER, P. Marketing Management. Brno: Grada, 2001, 10th edition, 719 p., ISBN 80-247-0016-6.
11. KOTLER, P. Principles of Marketing, Harlow : Prentice-Hall, 2005, 4th European ed., 954 p., ISBN 0273684566.
12. KUMAR, V., AAKER, D.A. and DAY, G.S. Essentials of marketing research 2002 2nd edition, New York : Wiley, c2002, 553 p., ISBN 047141235X.
13. LANCASTER, G., MASSINGHAM, L. and ASHFORD, R. Essentials of Marketing, McGraw Hill: Maidenhead, 2002, 4th ed., ISBN 0-07-70986-0.
14. MINTZBERG, H., QUINN, J. and GHOSAL, S. The Strategy Process, New York: Prentice Hall, 1998. Revised European Edition, 2nd Ed., 1036 p., ISBN 013675984X.
15. PORTER, M.E. Competitive strategy: techniques for analysing industries and competitors with a new introduction, New York: Free Press 2004, 416 p., ISBN 0-7432-6088-0.
16. SOLOMON, M.R., MARSHALL, G.W. and STUART, E.W. Marketing očima světových marketing manažerů, Brno : Computer Press, 2006, 572 p., ISBN 80-251-1273-X.
17. WESLING, H. Aktive Kundenbeziehungen mit CRM: Strategien, Praxismodule und Szenarien. Wiesbaden: Gabler, 2001, 212 p., ISBN 3-409-11693-1.

Articles

1. KOHLI, A.K, JAWORSKI, B.J. Market Orientation: The Construct, Research Propositions, and Managerial Implications, Journal of Marketing, 54. 1990 pp.1-18.


2. McGARRY, Y. Understanding the strategic value of customer relationship management, Accountancy Ireland, Vol. 38, No. 3 (Jun 2006) Proquest European Business, p. 72-74.
3. MORGAN, R.M., Hunt, S.D. The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, Vol. 58, No.3. (Jul., 1994), pp. 20-38.
4. PEPPERS, D., ROGERS, M. A new marketing paradigm: share of a customer, not market share, Planning Review (1995),Vol. 23, No. 2, pp. 14-18).
5. SIN, L.Y.M, TSE A.C.B. and YIM, F.H.K. CRM: conceptualization and scale development, European Journal of Marketing, Vol. 39, No.11/12 (2005), p. 1267 (1264-1290).

Online resources

1. 12-manage – E-learning community on management: Defining the business of a company [online]. 3.4.2008 [cit. 2008–04–03]. Available at WWW: <http://www.12manage.com/methods_abell_three_dimensional_business_definition.html>.


2. Business webpages of Osama El-kadi [online]. 15.11.2007 [cit. 2007–11–15]. Available at WWW: <http://www.easy-strategy.com/strategy-definition.html>.
3. Dictionary on Web pages of American Marketing Association [online]. 13.4.2008 [cit. 2008–04–13]. Available at WWW: <http://www.marketingpower.com/mg-dictionary-view1862.php>.
4. Free Dictionary by Farlex – Thesaurus [online]. 2.10.2007 [cit. 2007–10–02]. Available at WWW: <http://www.thefreedictionary.com/strategy>.
5. Great quotes about life, business, and motivation by topic and subject [online]. 13.4.2008 [cit. 2008–04–13]. Available at WWW: <http://www.afterquotes.com/great/quotes/marketing.htm>.
6. CRM-Barometer 2005, a CapGemini Study [online]. 8.10.2007 [cit. 2007–10–08]. Available at WWW: <http://www.de.capgemini.com/m/de/tl/CRM-Barometer_2005.pdf>.
7. PRM – Partner Relationship Management „Managing the Indirect Channel“ (2005) [online]. 8.10.2007 [cit. 2007–10–08]. Available at WWW: <http://www.de.capgemini.com/m/de/tl/Partner_Relationship_Management.pdf>.

8. PARIMUCHA, Petr. Jak na citace podle normy ČSN ISO 690 a ČSN ISO 690–2 > Pari – weblog o webdesignu a všem možném [online]. 8.11.2007 [cit. 2007–11–08]. Available at WWW: <http://weblog­.pari.cz/…sn-iso-690–2>.


9. PISELLO, T. CRM ROI: Creating a Business Case, 2004 15.11.2007 [cit. 2007–11–15]. Available at WWW: <http://www.technologyevaluation.com/Research/ResearchHighlights/Crm/2004/07/research_notes/RN_CR_XTP_07_23_04_15.asp>.
10. RINELLI, C. Western European Retail/Wholesale, IT Solutions Adoption and Investments: An IDC Survey, 2004 [online]. 15.3.2008 [cit. 2008–03–15]. Available at WWW: <http://www.idc.com/research>.
11. VACEK, J. Kvalitativní studie českého stavebnictví 2007, KPMG study [online]. 15.3.2008 [cit. 2008–03–15]. Available at WWW: www.kpmg.cz>.
12. WIDMER, L. CRM: a risky bridge to the customerRisk & Insurance, Dec, 2002 [online]. 8.10.2007 [cit. 2007–10–08]. Available at WWW: <http://findarticles.com/p/articles/mi_m0BJK/is_15_13/ai_95319766>.
13. Web page Marketing Teacher – Definitions [online]. 3.4.2008 [cit. 2008–04–03]. Available at WWW: www.marketingteacher.com>.
14. Merriam-Webster´s Online Dictionary [online]. 2.10.2007 [cit. 2007–10–02]. Available at WWW: <http://www.merriam-webster.com/dictionary/strategy>.
15. Personal Development for the Book Smart, An Award-Winning Personal Development Blog – FAQs on Marketing [online]. 8.11.2007 [cit. 2007–11–08]. Available at WWW: <http://richgrad.com/faqs-on-marketing-answered-by-the-guru-of-marketing-philip-kotler/>.
16. Web pages of consulting company Zanthus [online]. 4.4.2008 [cit. 2008–04–04]. Available at WWW: <http://www.zanthus.com/databank/strategy/business_strategy.asp>.
17. Famous Quotes and Famous Sayings from Famous People [online]. 4.4.2008 [cit. 2008–04–04]. Available at WWW: <http://quotes.wordpress.com/2006/08/02/quotes-famous-quotes-marketing-quotes/>.
18. Wikipedia, the free encyclopedia [online]. 4.4.2008 [cit. 2008–04–04]. Available at WWW: <http://en.wikipedia.org>.
19. Web pages of the Czech Statistical Office [online]. 8.10.2007 [cit. 2007–10–08]. Available at WWW: www.czso.cz>.
20. Web pages of EUROSTAT, European Statistical Office [online]. 8.10.2007 [cit. 2007–10–08]. Available at WWW: <http://epp.eurostat.ec.europa.eu/>.
21. Web pages of Business Development Bank of Canada (BDC), Financial ratio [online]. 15.3.2008 [cit. 2008–03–15]. Available at WWW: <http://www.bdc.ca/en/my_project/Projects/articles/working_capital_ratios.htm?cookie%5Ftest=1>.
22. Fórum českého stavebnictví 2008, České stavebnictví 15.11.2007 [cit. 2007–11–15]. Available at WWW: <http://www.casopisstavebnictvi.cz>.
23. Web pages of Mramor Trading Ostrava [online]. 15.5.2008 [cit. 2008–05–15]. Available at WWW: www.mramor.cz>.
24. Web pages of Ceram Objekt s.r.o. [online]. 15.5.2008 [cit. 2008–05–15]. Available at WWW: www.ceramobjekt.cz>.
25. Web pages of FASTEC s.r.o. [online]. 15.5.2008 [cit. 2008–05–15]. Available at WWW: www.fastec.cz>.
26. Web pages of TRIANGEL s.r.o. [online]. 15.5.2008 [cit. 2008–05–15]. Available at WWW: www.triangel.cz>.
27. Web pages of KARPATA CS s.r.o. [online]. 15.5.2008 [cit. 2008–05–15]. Available at WWW: www.karpata.cz>.

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