Military Tactics Relevant to Product Entrance Strategy Offensive tactics



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Military Tactics Relevant to Product Entrance Strategy

Offensive tactics


Rapid dominance: the use of "overwhelming decisive force", "dominant battlefield awareness", "dominant maneuvers", “shock and awe” and "spectacular displays of power" to "paralyze" an adversary's perception of the battlefield and destroy its will to fight. A well-known example of dominant maneuvers occurred when Japanese semiconductor makers advanced on the Intel Corporation's DRAM (dynamic random access memory) business in the mid-1980s. The Japanese firms used what they termed a 10 percent rule, which meant that they would cut prices on DRAMs for every target customer by 10 percent until Intel gave up on the customer. The eventual result of these cumulative attacks was Intel's complete withdrawal from the DRAM market. The principle danger with shock and awe is that they can precipi­tate a major counterattack by combatants. This can result in a trench warfare that leaves both the victor and the vanquished debilitated.

Planned attack / frontal assault: the direct, hostile movement of forces towards enemy forces in a large number, in an attempt to overwhelm the enemy. This is often referred to as a "suicide strike," because it is often a commander's last resort when he has run out of strategies

Flanking maneuver / pincer movement (double envelopment): The flanking maneuver is one of the most basic tactics used in battles [2]. There are two types of flanking: In the first type, the principle of the flanking maneuver is to be sudden and able to catch the enemy by surprise, causing the enemy to overreact or retreat when they are surrounded from a few directions [3]. Usually this type of flanking is concealed in an ambush. The second type is obvious and transparent, and thus gives the enemy a chance to prepare. A typical example will be a platoon encountering an isolated enemy combat outpost. Taking fire from the combat outpost, the platoon commander may decide to flank. In this case, one third to two thirds of his platoon may remain in position and "fix" the enemy with suppressive fire. This prevents the enemy from retreating or reorienting to a new threat. The remainder of the platoon will advance discreetly to the flanks of the enemy, before destroying the enemy in rushes. Because of the possibility of fratricide, coordination is very important.
Attrition warfare: Attrition warfare is a strategic concept which states that to win a war, one's enemy must be worn down to the point of collapse by continuous losses in personnel and materiel. The war will usually be won by the side with greater such reserves.
Interdiction / control of lines of communication and supply: often involves patent fights and forward contracts to insure control of scarce resources
Preemptive attack: gain a strategic advantage in an impending war, the intention being to harm the enemy at a moment of minimal protection, for instance while vulnerable during transport or mobilization.
Raiding: is an attack into enemy territory for a specific purpose, with no intent to gain or hold terrain, and where the unit returns to friendly lines after the attack. Generally brief attacks, raids are usually small unit actions, often performed by commandos or irregulars. A raid may be conducted to demoralize or confuse an enemy, to ransack a camp, to obtain or destroy goods, to free POWs, to kill or capture people important to an enemy force, or to gather intelligence. Raids are especially common in guerrilla warfare.
Divide and Conquer: a combination political, military and economic strategy of gaining and maintaining power by breaking up larger concentrations of power into chunks that individually have less power than the one implementing the strategy. In reality, it often refers to a strategy where small power groups are prevented from linking up and becoming more powerful, since it is difficult to break up existing power structures.

Typical elements of divide and conquer involve creating or at least not preventing petty feuds among smaller players. Such feuds drain resources and prevent alliances that could challenge the overlords.

aiding and promoting those who are willing to cooperate with the overlords, often by giving them the lands and wealth of rebellious local rulers.

fostering distrust and enmity between local rulers.



encouraging expenditures on personal frivolities (e.g., showy palaces) that leave little money for political maneuvering and warfare.
Guerrilla Warfare: a method of combat by which a smaller group of combatants attempts to use its mobility to defeat a larger, and consequently less mobile, army. Typically the smaller guerrilla army will either use its defensive status to draw its opponent into terrain which is better suited to the former or take advantage of its greater mobility by conducting strategic surprise attacks. The essence of the guerrilla campaign is to identify a niche in the market, preferably one that is underserved, and create a blockbuster feature set for this niche that competitors will be reluctant to match. This niche then serves as a guerrilla base from which you move into another niche, then another, and so on. If you are able to identify such niches, you may avoid the highly costly alternative of a full onslaught on the target arena. Niches are particularly useful for new entrants because they tend to be less visible and less threatening than an onslaught. The ideal reaction, especially from an incumbent combatant, is one that suggests the competitor doesn't perceive you to be a threat worthy of its concern. You will have the opportunity to build a substantial position before the competition notices that you are there.

Defensive tactics


Mutual support: Locating weapons in ways that mutually support one another so that it is difficult for an attacker to find a covered approach to any one defensive position is an example of the application of the defensive principle of mutual support.

Scorched earth policy: a military tactic which involves destroying anything that might be useful to the enemy while advancing through or withdrawing from an area. Apparently a translation of Chinese 焦土 (Jiao Tu), the term refers to the practice of burning crops to deny the enemy food sources, although it is by no means limited to food stocks, and can include shelter, transportation, communications and industrial resources, which are often of equal or greater military value in modern warfare, as modern armies generally carry their own food supplies. The practice may be carried out by an army in enemy territory, or by an army in its own home territory.
Booby traps: Booby traps (the first use of the term is from the 1850s, when it was first used to describe practical jokes that are set off by their victim) can also be applied as defensive weapons against unwelcome guests or against non-military trespassers, and some paranoid people set up traps in their homes to keep people from entering. These civilian booby traps might use a non-lethal method, such as a strong electric shock, rather than explosives. As laws vary, the creator of the trap can sometimes be immune from prosecution since the victim is technically trespassing or may be held strictly liable for injuries caused to the trespasser. In some jurisdictions some types of traps are specified as illegal. Such traps have also been known to injure or kill the person setting the trap. Criminals, especially those manufacturing illegal drugs, often set these to deter law enforcement and inquisitive civilians.

Center Peel: a type of retreat practiced by modern-day infantry. This particular tactic is more specifically designed for situations where smaller groups of infantry withdraw from an engagement of a much larger force. In general terms, it is a sloped or diagonal retreat from the enemy. This tactic was designed with human psychology in mind. It begins with an infantry unit facing off with a larger force of enemies. Once the command is called, the soldiers implement a battle line formation facing into the enemy's midst. The soldiers then begin, or continue, to use suppressing fire to delay the enemy's attack and advance. Depending on the direction of the retreat, the second to last soldier on the outer end, opposite the retreating direction, calls out, "Peel 1". Now, the infantryman next to him, on the end of the line, ceases fire, works his way behind the line towards the other side, takes a position one meter diagonally back from the outer soldier on this side, and resumes suppressing fire. Then, the process repeats with the commands being simplified to "Peel", the 1 only there to signify the actual start of the tactic, and continues until the party has safely disengaged the target. The slanting motion of the tactic gives the impression of increasing numbers of infantry joining the battle, a psychological move designed to demoralize the opposition. The slanting motion also has the benefit of keeping open one's field of fire. Retreating directly backwards would put the soldier too closely behind his own men, severely limiting his/her field of fire.
Trench warfare: a form of war in which both opposing armies have static lines of fortifications dug into the ground, facing each other. Trench warfare arose when there was a revolution in firepower without similar advances in mobility and communications.
Hedgehog defence: a military tactic for defending against a mobile armoured attack, or blitzkrieg. The defenders deploy in depth in heavily fortified positions suitable for all-around defence. The attackers can penetrate between these "hedgehogs", but each position continues to fight on when surrounded. This channels the attacking tanks into salients between the hedgehogs, allowing the defenders to use their mobile armoured reserve to cut off the enemy armoured spearhead, separating it from its infantry support and allowing it to be destroyed in detail.

Deception Tactics


Stealth and Camouflage: not a single technology but is a combination of technologies that attempt to greatly reduce the distances at which a vehicle can be detected
Disinformation: the spreading of deliberately false information to mislead an enemy as to one's position or course of action. It also includes the distortion of true information in such a way as to render it useless. Thomas Edison was famous for disinformation campaigns in his war with George Westinghouse for the home electrification market. Edison electrocuted dogs, cats, and even an elephant to demonstrate the dangers inherent in Westinghouse’s systems.
Feint: designed to draw defensive action towards the point under assault. It is usually used as a diversion to force the enemy to concentrate more manpower in a given area so that the opposing force in another area is weaker.

Force multiplication: a military tactic that is supposed to visually magnify a force, such as a division or an army, through means of using decoy vehicles or use of terrain to deceivingly create a much larger force than it really is. Force multiplication can also refer to special forces, where the special forces group would go into an area and train indigenous forces to work with them.


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