Frédéric F. Brunel



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Frédéric F. Brunel


Office Address

Home Address

Boston University School of Management

270 Ocean Street

Department of Marketing

Lynn, MA 01902

595 Commonwealth Avenue

 (781) 477-9266

Boston, MA 02215




 (617) 353-4609




Fax: (617) 353-4098




e-mail: brunel@bu.edu





EDUCATION

1998 Ph.D., University of Washington

1992 M.B.A., Illinois State University

1989 B.S., Ecole Supérieure des Sciences Commerciales d'Angers (ESSCA) Angers, France


DISSERTATION

Title: The Psychology of Product Aesthetics: Antecedents and Individual Differences in Product Evaluations

Committee: Richard Yalch (Chair), Anthony Greenwald, Douglas MacLachlan, and Julie Ruth

Completed: March 1998


PUBLICATIONS

(Forthcoming 2006), “Effects of Culture, Gender and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures”, Journal of Consumer Psychology (with Michelle R. Nelson, Magne Suppehellen, Rajesh V. Manchanda)

(Forthcoming 2005), “Toward a Unified Theory of Implicit Consumer Brand Cognitions”, book Chapter in: Applying Social Cognition To Consumer-Focused Strategy. Kardes, F. R., Herr, P. M., & Nantel, J. (Eds.), Mahwah, NJ: Lawrence Erlbaum Associates (with Brian Tietje).

(2005), “Priming Moral Obligations: When ‘Doing Good’ Messages Boomerang, Proceedings of the Society for Consumer Psychology Winter Conference, Anne M. Brumbaugh and Geraldine R. Henderson eds, St. Petersburg, Fl., February, p. 167 (with Michelle Nelson, Magne Suppehellen, and Rajesh Manchanda). (Abstract)

(2005) “Ritual Behavior and Community Change: Exploring the Social Psychological Roles of Net Rituals in the Developmental Processes of Online Communities”, in Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World, Cutis P. Haugtvedt, Karen A. Machleit, and Richard F. Yalch Eds., Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey, pp. 7-33 (with Anat Alon and Wendy Schneier Siegal). [Lead Chapter]

(2004) “Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?”, Journal of Consumer Psychology, Vol. 14(4), pp. 385-403 (with Brian Tietje and Anthony Greenwald).



(2004) “An investigation of the Power of Emotions in Relationship Realignment: The Gift Recipient’s Perspective”, Psychology and Marketing, Vol. 21(1) pp. 29-52 (with Julie A. Ruth and Cele Otnes).

(2003) “Message Order Effects and Gender Differences in Advertising Persuasion: A Developmental Study among College Students”, Journal of Advertising Research, Vol. 43(3), pp. 330-341 (with Michele R. Nelson).

(2003) “Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement”, Journal of Consumer Research, Vol. 29(4), pp. 551-565 (with Peter H. Bloch, and Todd J. Arnold).

(2003), “Development and Validation of the Centrality of Visual Product Aesthetics and its Underlying Dimensions”, Proceedings of the Society for Consumer Psychology Winter Conference, Christine Page and Steven Posavac eds., Austin, TX, pp. 145-149 (with Peter H. Bloch and Todd J. Arnold). (Abstract)

(2002) “CRM and the Test of Time. Does Familiarity Keep Breeding Profits?”, Builders and Leaders, Fall, pp. 25-27 (with Jonathan Hibbard).

(2002), “ ‘I Love You … I Love You Not’: Linking Cognitive Appraisals, Consumptions Emotions, and Relationship Quality”, Proceedings of the Society for Consumer Psychology Winter Conference, Julie Edell and Ronald Goodstein eds., Austin, TX, pp.95-96 (with Julie A. Ruth and Cele Otnes). (Abstract)

(2002), “‘So That’s What That is’: Examining the Impact of Analogy on Consumers’ Knowledge Development for Really New Products’”, Psychology and Marketing, Vol. 19(6), pp. 533-550, (with Jennifer Gregan-Paxton, Jonathan Hibbard and Pablo Azar).

(2002), “Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed Emotions Context ”, Journal of the Academy of Marketing Science, Vol. 30(1), pp. 44-58, (with Julie A. Ruth and Cele Otnes).

(2001), “Does Relationship Marketing Age Well?”, Business Strategy Review, Vol. 12(4), pp. 29-35, (with Jonathan Hibbard, Rajiv Dant and Dawn Iacabucci).

(2001), “Diminishing Returns in Relationship Marketing” Proceedings of the 9th International Colloquium in Relationship Marketing, Michele Paulin and Ronald Ferguson, Eds. Montreal, CA, section 5 pp.18-31. (with Jonathan Hibbard, Rajiv Dant and Dawn Iacabucci).

(2001), “He Says, She Says: Two Versions of a 24/7 E-consumption Life”, Advances in Consumer Research, Mary C. Gilly and Joan Meyers-Levy, eds., Provo, UT: Association for Consumer Research, Vol. 28, pp. 218-220. (Abstract)

(2001), “The Role of Implicit Attitudes in Marketing: Applications of the Implicit Association Test”, Proceedings of the Society for Consumer Psychology Winter Conference, Susan Heckler and Stewart Shapiro, Eds, Tempe, AZ, pp.124-126. (Abstract)

(2000), “Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views ”, Journal of Advertising, Vol. XXIX (Fall), pp. 15-28, (with Michelle Nelson).

(2000), "Altruistic Males, Selfish Females? What is Going On? Linking Message Order Effects and Gender Differences in Ad Persuasion " Proceedings of the Fifth Conference on Gender, Marketing and Consumer Behavior, pp.101-104, June, Chicago, June (with Julie Ruth and Michele Nelson). (Abstract)

(2000), "Royal Appliance Manufacturing: Dirt Devil", Boston University, School of Management, Case Teaching Note and Electronic Transparencies TN-2000-01 (with Tomas Kohn).

(1999), “Gift Receipt and the Reformulation of Interpersonal Relationships”, Journal of Consumer Research, Vol. 25 (March), pp.385-402 (with Julie A. Ruth and Cele Otnes).

(1999), “Gendered Responses to ‘Help-Self’ and ‘Help-Others’ Charity Ad Appeals: Consequences of Readers’ Personality and Culture?” Advances in Consumer Research, Eric J. Arnould and Linda M. Scott, eds., Provo, UT: Association for Consumer Research (with Michelle Nelson), Vol. 26. p. 267. (Abstract)

(1999), “The Mediating Role of Product Aesthetic Evaluation on Attitude Formation”, Proceedings of the European Conference of the Association for Consumer Research, Provo, UT: Association for Consumer Research, June. (Abstract)

(1998), “You like Mars… I Prefer Venus: Gendered Responses to Marketing Communications”, Proceedings of the Fourth Conference on Gender, Marketing and Consumer Behavior, pp.55-56 & 64-67, June.

(1998), “A gendered Psychology of Product Aesthetics: Female and Male Differences in Product Evaluations and Inferences about Form and Function”, Proceedings of the Fourth Conference on Gender, Marketing and Consumer Behavior, pp. 61-67, June. (Abstract)

(1997), “The Psychology of Product Aesthetics: Antecedents and Individual Differences in Product Evaluations”, in Developments in Marketing Science, vol. 20, Eds. Elizabeth J. Wilson and Joseph F. Hair, p.7, Fall. (Abstract)

(1996), “Need Hierarchies in Consumer Judgments of Product Designs: Is It Time to Reconsider Maslow Theory?”, in Advances in Consumer Research, vol. 23, Kim P. Corfman and John G. Lynch, Jr., eds., Provo, UT: Association for Consumer Research (with Richard Yalch).

(1994) “Contemporary French Managerial Values and Issues: A Review of the Literature”, in Cross-Cultural Analysis of Values and Political Economy Issues, Dan Voich Jr. and Lee P. Stepina Eds., Praeger Publishers, Westport Conn., pp. 79-88.

(1994), “Perceived Quality for a Symbolic Product: An Empirical Investigation”, in Developments in Marketing Science, Eds. Elizabeth J. Wilson and W. Black, vol. 17, pp. 32-39 (with Linda Showers and Vincent Showers). Awarded: Best Consumer Behavior Track Paper for the conference

(1993), “International Strategic Alliances: Cross-National Differences in Motives and Their Impact on Structure, Function and Organization Learning Outcomes”, in Proceedings of the Fourth Symposium on Cross-Cultural Consumer and Business Studies, Eds. Albaum G. et al, pp. 17-21 (with Bernard Simonin).

PAPER UNDER REVIEW OR UNDER PREPARATION FOR SUBMISSION

“ Rediscovering Consumer Word-of Mouth: An Ethnomethodological Analysis of Word-of-Mouth Rhetorical Methods in an Online Community”, under review at the Association for Consumer Research, (with Anat Alon).

“The Role of Mindfulness in Consumer Behavior” under review at the Association for Consumer Research, (with Weimin Dong).

“A qualitative analysis of the sources and expressions of consumption emotions in ritualized exchanges” Manuscript being revised for resubmission to the Qualitative Market Research: An International Journal (with Julie Ruth and Cele Otnes)

“The Mediating Role of Product Aesthetic Evaluation on Attitude Formation”, manuscript being revised for submission to the Journal of Consumer Psychology.

PROFESSIONAL PRESENTATIONS


(2005 - Forthcoming), “Cross Functional Integration in a Core Curriculum: Lessons, Best Practices and Evidence of Team-Learning”, The International College teaching Methods and Styles Conference, Reno, NV, September (with Jonathan Hibbard and Nitin, Joglekar)

(2005 - Forthcoming), “Advancing Theoretical Understandings of Consumers’ Responses to Product Design”, 2005 American Marketing Association Summer Marketing Educators’ Conference, Special Session Co-chair and Presenter, August, San Francisco, (with Scott Swain).

(2005), “The Role of Product Form in Evoked Sets, Recognition, and Evaluation”, 2005 Babson College Research Forum, Invited presentation by the Journal of Retailing and the Marketing Division at Babson College, April (with Scott Swain).

(2005), “Priming Moral Obligations: When ‘Doing Good’ Messages Boomerang, Society for Consumer Psychology Annual Conference, St. Petersburg, Fl., February (with Michelle Nelson).

(2004), “Evidence for Team Learning During Product Development Based Core Classes” Decision Science Institute Annual Meeting, November, Boston (with Peter Arnold, Jonathan Hibbard and Nitin, Joglekar).

(2004), The Undergraduate Cross Functional Core Curriculum”, Curricular Innovations In Management Education Conference at Boston University School of Management, Boston, MA, October (with Jonathan Hibbard and Nitin, Joglekar)

(2004), “Managerially Relevant Consumer Behavior Research”, Special Organized with the Marketing Science Institute, 2004 Association for Consumer Research Conference, Portland, OR, October. (with Leigh McAlister, Susan Fournier, Sanjay Sood, and Simona Botti)

(2004), “Toward a Unified Theory of Implicit Consumer Brand Cognitions”, Society for Consumer Psychology Special Conference on Applying Social Cognition To Consumer-Focused Strategy, Montréal, CA, May (with Brian Tietje).

(2004) “Marketing and the Implicit Association Test”, Boston University, School of Management Speaker Series, Boston May.

(2004), “Integrating Undergraduate Curriculum”, Annual Deans’ Meeting, AACSB International, April, Montreal CA (with Nitin Joglekar and Jonathan Hibbard).

(2004), “Lessons and Insights from 10 Years of Cross Functional Integrations of the Core Undergraduate Curriculum”, Boston University School of Management Faculty Meeting, April, Boston(with Nitin Joglekar and Jonathan Hibbard) .

(2003), “Product Development as the Integrating Theme in Business Core Classes” 2003 INFORMS Conference, Atlanta GA, October (with Nitin Joglekar and Jonathan Hibbard).

(2003), “Mediation Analysis” Roundtable Discussant, 2003 Association for Consumer Research Conference, Toronto, CA, October.

(2003), “Pricing Issues” Session Chair, 2003 Association for Consumer Research Conference, Toronto, CA, October.

(2003), “Linking Consumption Emotions to Interpersonal Relationship Change”, The 2003 European Conference of the Association for Consumer Research, June (with Julie A. Ruth and Cele Otnes).

(2003), “Linking Product Design and Brand/Product Personality”, Boston University Seminar Series, May.

(2003), “Measure for (Valid) Measure: Critical issues in Developing and Validating Multi-item, Multi-dimensional Consumer Psychology Measures”, Special Session Organizer and Chair, 2003 Society for Consumer Psychology Conference, New Orleans, LA, February (with Cristel Russel).

(2003), “Development and Validation of the Centrality of Visual Product Aesthetics and its Underlying Dimensions”, 2003 Society for Consumer Psychology Conference, New Orleans, LA, February (with Peter H. Bloch and Todd J. Arnold).

(2002), “Examining Why Relationship Marketing May Not Age Well” 2002 Babson College Research Forum, Invited presentation by the Journal of Retailing and the Marketing Division at Babson College, November (with Jonathan Hibbard).

(2002), “Food Functions, Forms and Systems”, Session Chair, 2002 Association for Consumer Research Conference, Atlanta, GA, October.

(2002), “The Centrality of Visual Product Aesthetics: Concept and Measurement”, Boston University Seminar Series, June.

(2002), “’I Love You … I Love You Not’: Linking Cognitive Appraisals, Consumptions Emotions, and Relationship Quality”, 2002 Society for Consumer Psychology Conference, Austin, TX, February (with Julie A. Ruth and Cele Otnes).

(2002) “Does Relationship Marketing Age Well?” 2002 Society for Consumer Psychology Conference, Austin, TX, February.

(2001), “Word-of-Mouth and Community Development Stages: Towards an Understanding of the Characteristics and Dynamics of Interpersonal Influences in Internet Communities”, 2001 Association for Consumer Research Conference, Austin, TX, October, (with Anat Alon and Wendy Schneier Siegal).

(2001), “Diminishing Returns in Relationship Marketing”, The 9th International Colloquium in Relationship Marketing, Montreal, Canada, September. Jonathan Hibbard, Rajiv Dant and Dawn Iacabucci).

(2001), “Ritual Behavior and Community Life-Cycle: Exploring the Social Psychological Roles of Net Rituals in the Development of On-line Communities”, 2001 Advertising and Consumer Psychology Conference: Online Consumer Psychology: Understanding How to Interact with Consumers in the Virtual World, Seattle, WA, June (with Anat Alon and Wendy Schneier Siegal).

(2001), “The Role of Implicit Attitudes in Marketing: Applications of the Implicit Association Test”, 2001 Society for Consumer Psychology Conference, Scottsdale, AZ, February (with Brian Tietje).

(2000), “He Says, She Says Two Versions of a 24/7 E-Consumption Life”, presentation in special session: “The Three Faces of E, commerce: Insight into Online Consumer Behavior Through the Interpretation of an Internet Consumer's Experiences", The 2000 Association for Consumer Research Conference, Salt Lake City, UT, October.

(2000), “The Impact of Mixed Emotions on Perceptions of Relationship Quality” Competitive Paper, The 2000 Association for Consumer Research Conference, Salt Lake City, UT, October (with Julie Ruth and Cele Otnes).

(2000), “Exploring Diminishing Returns in Long-term Marketing Relationships,” August 2000, AMA Summer Marketing Educators' Conference, Chicago, IL (with Jonathan D. Hibbard and Rajiv P. Dant).

(2000), “Towards a Unified Brand Theory “, Workshop on Consumer Behavior Issues and the Implicit Association Test, Seattle WA, August (with Brian Tietje).

(2000), “You Told Me You Liked it, but Do You Really? Using the IAT to understand consumers’ evaluations of brands and ads,” Workshop on Consumer Behavior Issues and the Implicit Association Test, Seattle WA, August (with Cathleen Collins and Brian Tietje).

(2000), “The Role of Consumption Emotions: Antecedents and Relationship Quality Outcomes’, Invited Presentation at the Groupe HEC, Jouy-en-Josas, France, May.

(2000), “The Cognitive Antecedents and Relational Consequences of Consumption Emotions”, Invited Presentation at the Ecole Supérieure de Commerce de Toulouse, Toulouse, France, April.

(2000), “Stories from the Gift Giving Minefield” ,Marsh Chapel, Boston University, Invited Speaker in the Food for Thoughts Series, April.

(1999), “Making the Private Public, Accessing the Inaccessible: Marketing Applications of the Implicit Association Test”, Conference of the Association for Consumer Research, Columbus, OH, October (with Cathleen Collins, Anthony Greenwald, and Brian Tietje).

(1999), “Tell Me About the Occasion, I’ll Tell You How You Felt: The Relationship Between Situation Appraisals and Consumption Emotions”, Conference of the Association for Consumer Research, Columbus, OH, October (with Julie A. Ruth and Cele Otnes).

(1999), “The Mediating Role of Product Aesthetic Evaluation on Attitude Formation”, European Conference of the Association for Consumer Research, Paris.

(1999), “Gendered Responses to ‘Help-Self’ and ‘Help-Others’ Charity Ad Appeals: Consequences of Readers’ Personality and Culture?”, School of Management, Boston University, International Management Research Seminar Series.

(1998), “Toward an Understanding of Gender, Personality and Cultural Differences in Responses to Charity Ad Appeals”, Conference of the Association for Consumer Research, Montreal (with Michelle Nelson).

(1998), “You like Mars… I Prefer Venus: Gendered Responses to Marketing Communications”, Organized and chaired a special session at the Fourth Association for Consumer Conference on Gender Issues in Marketing and Consumer Behavior, San Francisco, June.

(1998), “A gendered Psychology of Product Aesthetics: Female and Male Differences in Product Evaluations and Inferences about Form and Function”, Fourth Association for Consumer Conference on Gender Issues in Marketing and Consumer Behavior., San Francisco, June.

(1997), “Gender and Community” Roundtable discussant, Association for Consumer Research, Denver, CO, October.

(1997), “The Psychology of Product Aesthetics: Antecedents and Individual Differences in Product Evaluations”, Conference of the Academy of Marketing Science, Coral Gables, FL, June.

(1995), “Need Hierarchies in Consumer Judgments of Product Designs: Is It time to Reconsider Maslow Theory?”, Conference of the Association for Consumer Research, Minneapolis, MN, October.

(1995), “Experience and Expression of Emotions in Gift Receipt”, Third Annual University of Washington Marketing Camp, September (with Julie Ruth).

(1994), “When Receiving a Gift is Associated with Negative Emotions: Violations of Scripts, Audience, and Artifacts”, Conference of the Association of Consumer Research, Boston, MA, October (with Julie Ruth).

(1994), “Perceived Quality for a Symbolic Product: An Empirical Investigation”, Conference of the Academy of Marketing Science, Nashville, TN, June.

(1993), “International Strategic Alliances: Cross-National Differences in Motives and Their Impact on Structure, Function and Organization Learning Outcomes”, Fourth Symposium on Cross-Cultural Consumer and Business Studies, Kahuku (Oahu), HI, December.

(1991) “Contemporary French Managerial Values and Issues: A Review of the Literature”, presented at the Second International Consortium for Management Studies, Florida State University, Tallahassee, FL, November.



PUBLISHED WORKING PAPERS

(2005), “ Rediscovering Consumer Word-of Mouth: An Ethnomethodological Analysis of Word-of-Mouth Rhetorical Methods in an Online Community”, Working Paper Series, Boston University, School of Management, Working Paper # 05-XX (with Anat Alon).

(2004) “Priming Moral Obligations: When ‘Doing Good’ Messages Boomerang, Working Paper Series, Boston University, School of Management, Working Paper # 04-XX (with Michelle Nelson).

(2004), “Toward a Unified Theory of Implicit Consumer Brand Cognitions”, Working Paper Series, Boston University, School of Management, Working Paper # 04-XX (with Brian Tietje).

(2004),”Marketing Doctoral Program Benchmarking Study” (with Mark Staton)

(2003),Measuring Implicit Consumer Responses With the Implicit Association Test”, Working Paper Series, Boston University, School of Management, Working Paper # 04-01. (with Brian C. Tietje, and Anthony G. Greenwald).


(2003), “Linking Visual Product Aesthetics to Product Personality”, Working Paper Series, Boston University, School of Management, Working Paper # 03-XX.


(2002), “An Investigation of the Power of Emotions in Relationship Realignment: The Gift Recipient's Perspective”, Working Paper Series, Boston University, School of Management, Working Paper # 02-16, (with Julie A. Ruth and Cele C. Otnes).

(2002), “Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement”, Working Paper Series, Boston University, School of Management, Working Paper # 02-15, (with Peter H. Bloch and Todd J. Arnold).

(2002), “Implicit Measures of Marketing Constructs With the Implicit Association Test”, Working Paper Series, Boston University, School of Management, Working Paper # 02-14, (with Brian C. Tietje, Cathleen M. Collins and Anthony G. Greenwald).

(2002), “Message Order Effects and Gender Differences in Ad Persuasion”, Working Paper Series, Boston University, School of Management, Working Paper # 02-13, (with Michelle R. Nelson).



(2002), “Taking the Good with the Bad: Linking Mixed Emotions to Relational Outcomes in Consumption and Marketing”, Working Paper Series, Boston University, School of Management, Working Paper # 02-12, (with Julie A. Ruth and Cele C. Otnes).

(2001), “Diminishing Returns in Relationship Marketing” Working Paper Series, Boston University, School of Management, Working Paper # 01-14, (with Jonathan Hibbard, Rajiv Dant and Dawn Iacabucci).

(2001), “Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed Emotions Context”, Working Paper Series, Boston University, School of Management, Working Paper # 01-07 (with Julie A. Ruth and Cele Otnes).

(2001), “Ritual Behavior and Community Life-Cycle: Exploring the Social Psychological Roles of Net Rituals in the Development of On-line Communities”, Working Paper Series, Boston University, School of Management, Working Paper # 01-06 (with Anat Alon and Wendy Schneier Siegal).

(2001), “So That's What that is? Examining the Impact of Analogy on Consumers' Knowledge Development for Really New Products” Working Paper Series, Boston University, School of Management, Working Paper # 01-05 (with Jennifer Gregan-Paxton, Jonathan D. Hibbard and Pablo Azar).

(2001), “In search of the Consumer Aesthete; Measuring Individual Differences in the Centrality of Product Aesthetics”, Working Paper Series, Boston University, School of Management, Working Paper # 01-04 (with Peter Bloch, and Todd Arnold).

(2000), “Message Order Effects and Gender Differences in Ad Persuasion”, Working Paper Series, Boston University, School of Management, Working Paper # 00-11 (with Julie A. Ruth and Michele R. Nelson).

(2000), “The Impact of Mixed Consumption Emotions of Relationship Quality”, Working Paper Series, Boston University, School of Management, Working Paper # 00-10 (with Julie A. Ruth and Cele Otnes).

(2000), “Consumption Emotions in Marketing: An Investigation of the Predictive Ability of Cognitive Appraisals”, Working Paper Series, Boston University, School of Management, Working Paper # 00-09 (with Julie A. Ruth and Cele C. Otnes).

(2000), “Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views ”, Working Paper Series, Boston University, School of Management, Working Paper # 00-08 (with Michelle R. Nelson).

(1999), “Making the Private Public, Accessing the Inaccessible: Marketing Applications of the Implicit Association Test”, Working Paper Series, Boston University, School of Management, Working Paper # 99-11 (with Cathleen Collins, Anthony Greenwald, and Brian Tietje).

(1999), “Tell Me About the Occasion, I’ll Tell You How You Felt: The Relationship Between Situation Appraisals and Consumption Emotions”, Working Paper Series, Boston University, School of Management, Working Paper # 99-10 (with Julie A. Ruth and Cele C. Otnes).

(1999), “Gendered Responses to ‘Help-Self’ and ‘Help-Others’ Charity Ad Appeals: A Two-Culture Analysis of the Mediating Role of World-Views and Values”, Working Paper Series, Boston University, School of Management, Working Paper # 99-09 (with Michelle R. Nelson)

WORK IN PROGRESS

“Linking Product Design and Brand/Product Personality” (with Scott Swain).

“Measurement of Consumer-Brand Relationship Strength” (with Susan Fournier and Brian Tietje).

“Cross Functional Integration, New Product Projects and Teaming in Business Core Classes” (with Nitin Joglekar and Jonathan Hibbard).

“Word of Mouth in Internet Communities” (with Anat Alon)

“Examining Why Relationship Marketing May Not Age Well” (with Jonathan Hibbard).

“Empirical Testing of a Unified Brand Theory” (with Brian Tietje)

“Implicit Effects of Product Placement” (with Cristel Russel)

“Marketing Aesthetics as Visual Information: A Dual Processing Model”

“The Effect of Mindfulness in Consumer Persuasion” (With Weimin Dong)

“Consumers’ Skepticism toward Marketing” (with Cathie Collins)

ACADEMIC EMPLOYMENT

Assistant Professor


Since 1998

Boston University, School of Management.

Courses Taught:



  • MK323 “Marketing Management”, Undergraduate "Cross Functional Core" program. Course is integrated with three other discipline: Operation Management, Finance and Information Systems.

  • MK914 “Consumer Behavior”, Graduate elective

  • MK486 “Marketing and E-commerce”, Undergraduate elective

  • MK723 “Marketing Management”, Graduate core course

  • IM 851 “European Field Seminar”, Graduate lective

Average instructor rating = 4.5/5.0 across all courses.


Executive Education

2001 - 2005

Wurzburg University (Germany) Executive MBA, Boston University Residence Weeks, Taught Customer Centric Management and Relationship Marketing.

2005

Universidad Francisco Marroquín (Guatemala), International Program in Marketing at Boston University. Topics: The Strategic Imperative of Product Design, Relationship Marketing

2001 to 2005

Faculty Advisor, Hubert H. Humphrey Fellowship Program at Boston University, Institute of International Education.

1999 & 2003

Boston University Graduate School of Management International Management Program at Sanyo Corp., Kobe, Japan. Taught MBA level “Marketing Management”.

2002


Boston University Graduate School of Management at Donghua University Shanghai, China. International Management Program, Taught MBA level “Marketing Management”.

2000, 2001


IBM Global Campus, Learning Space Certified Instructor, Taught “Emerging Business Models”, and “Wireless Commerce”.

2000

Universidad Internacional del Ecuador, Quito, Ecuador, Executive MBA program. Taught Managing Channel Relationships.

1993 to 1997

Pacific Coast Banking School, Seattle WA. Supervised bank executives marketing research projects


Instructor

1997

Boston University, School of Management

1994-1997

University of Washington, School of Business. Taught Marketing Principles in the undergraduate day and evening programs, Marketing Management in the MBA program, and Applied Integrated Marketing Communication and Brand Management (in collaboration with the General Motors Marketing Internship (GMMI) program ) in the undergraduate program.

1994

Bellevue Community College, Bellevue WA. Taught International Marketing in the school’s international program

1991-1992

Illinois State University, College of Business. Taught Marketing Principles and International Marketing in the undergraduate program

1991

Ecole Supérieure des Sciences Commerciales d'Angers, France. Taught International Marketing to fourth-year students


Teaching Assistant

1992-1994

University of Washington, School of Business, quiz section leader for Marketing Principles and International Business

1989-1992

Co-Responsible for a group of Illinois State University students during the summer session at ESSCA, Angers, France. Taught a series of classes on the topic of French Business Practices & Issues, and prepared the orientation program that took place prior to the trip


Research Assistant

1992-1994

University of Washington, School of Business. Worked with Bernard Simonin, Julie Ruth and Richard Yalch

1989-1992

Illinois State University College of Business. Worked with Linda Showers and Kevin Celuch

1988

ESSCA, Angers, France. Assistant in the Department of Continuing Education


CONSULTING

On-going Recent Consulting activities: start-up mobile and e-businesses and legal research. Consulting on strategy formulation, business analysis, and psychological measurement issues.



OTHER EMPLOYMENT

1984-1989

DIS, computer distributor, Nimes, France. Sales Associate: sales of hardware and software and relationships with suppliers.

1987

Banque Nationale de Paris, Madrid, Spain. Loan officer.


ACADEMIC SERVICE

Chair:

Third Greater Boston Marketing Research Colloquium

Reviewer:

Journal of Consumer Research

Journal of Consumer Psychology

Journal of the Academy of Marketing Science

Journal of Retailing
Journal of Public Policy and Marketing

Association for Consumer Research

Society for Consumer Psychology

Social Marketing Conference

Academy of Marketing Science

American Marketing Association Educators’ Conference

American Marketing Association John A. Howard Dissertation Competition

Pearson-Prentice-Hall Publishing

Thomson-South Western Publishing



Editor:

Consulting Editor Marketing Section – Marsh Publications

Other:

Boston University, School of Management

  • Course coordinator for undergraduate Marketing Management and design committee member for the cross functional core (since 98)

  • Member of the

  • Member of the International Management Program Committee (since 2004)

  • Member Undergraduate Program Committee (2002-2004)

  • Co-Chair of the recruiting Committee (98-99, 99-00, 00-01)

  • Member of the Academic Conduct Committee (98-99)

  • Advisor to Marketing students

  • Honors Program Mentor

Doctoral Student Representative Center for International Business Education and Research Program Committee University of Washington




Vice-President Doctoral Business Student Association, University of Washington (194-1996).

HONORS AND AWARDS

2004
2003

2002
2001



  • Faculty Speaker, Boston University School of Management Commencement

  • 2004 General Electric Team Learning Award at Boston University

  • $17,750 grant from the Faculty Research Development Fund at Boston University School of Management

  • $2,000 research grant from the Center for Team Learning at Boston University

  • Invited Speaker, 2004 AACSB international, Annual Deans’ Conference, Montreal CA, April, included a $1,195 grant.

  • Broderick Award for Service to The School of Management at Boston University

  • $17,800 grant from the Faculty Research Development Fund at Boston University School of Management

  • $15,500 grant from the Faculty Research Development Fund at Boston University School of Management

  • Three grants from Faculty Research Development Fund at Boston University School of Management—Total: $21,000

2000

  • $12,000 grant from the System Research Center at Boston University School of Management

  • Two grants from the Junior Faculty Research and Development Fund at Boston University School of Management. Total: $1,200

1998

  • IBM Fellowship, awarded for the “Entrepreneurship, Innovation and Design” Conference, organized by the Corporate Design Foundation.

1997

  • Edna Benson Fellowship




  • Outstanding Teaching Award, Ph.D. Program, University of Washington, School of Business Administration

1996

  • University of Washington representative to the American Marketing Association Doctoral Consortium, University of Colorado, Boulder



  • Boeing Endowment for Excellence Fellowship

  • Bertauche Endowment Fellowship

1995

  • Lecturer of the Year, American Marketing Association University of Washington Student Chapter




  • Evert McCabe Endowment Fellowship



  • University of Washington representative to the Center for International Business Education and Research Doctoral Consortium, University of Texas, Austin

1994

  • $5,000 grant awarded by the Center for International Business Education and Research to travel and conduct research in Hong Kong



  • Best Consumer Behavior Track Paper, presented at The Academy of Marketing Science Conference for the paper “Perceived Quality for a Symbolic Product: An Empirical Investigation”

1992

  • Outstanding MBA Student, Illinois State University




  • George Hay Brown Marketing Scholar




  • Beta Gamma Sigma Honor Society for Collegiate Schools of Business

1990

  • Sigma Iota Epsilon, Honorary Management Fraternity


RESEARCH INTERESTS

  • Product Aesthetics and Design

  • Consumer Relationships

  • Emotions and Consumer Behavior

  • Gift Exchange

  • Cross Cultural Issues and Gender in Marketing and Consumer Behavior

  • Marketing Communication


TEACHING INTERESTS

  • Marketing Management

  • Consumer Behavior

  • Consumer Relationship Management

  • Marketing Research

  • International Marketing

  • Product and Brand Management


PROFESSIONAL ASSOCIATIONS

  • American Marketing Association

  • Association for Consumer Research

  • Society for Consumer Psychology

  • Academy of Marketing Science

  • Direct Marketing Association


LANGUAGES

  • English

  • French (Native)

  • Spanish (Fluent, Diploma of Camara Oficial de Comercio de España)

  • Italian (Functional)






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