Florida Department of Education

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2015 – 2016

Florida Department of Education

Curriculum Framework

Program Title: Hospitality and Tourism

Program Type: Career Preparatory

Career Cluster: Hospitality & Tourism


Program Number


CIP Number


Grade Level

30, 31

Standard Length

600 hours

Teacher Certification






BUS ED 1 @2

MKTG 1 @2


Collegiate DECA

SOC Codes

43-4081 – Hotel, Motel, and Resort Desk Clerks

43-4181 – Reservation and Transportation Ticket Agents and Travel Clerks

41-3041 – Travel Agents

CTE Program Resources


Basic Skills Level

Mathematics: 9

Language: 9

Reading: 9


This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant technical knowledge and skills needed to prepare for further education and careers in the Hospitality &Tourism career cluster; provides technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects of the Hospitality & Tourism career cluster.

The content includes but is not limited to coursework that prepares students for employment in the travel and tourism industry as reservation and transportation agents, travel destination specialists, tour operators, transportation attendants, cruise ship consultants, or to provide supplemental training for those persons previously or currently employed in these occupations. This program includes components on planning, management, finance, technical and production skills, underlying principles of technology, labor issues, community issues, and health, safety, and environmental issues.
Additional Information relevant to this Career and Technical Education (CTE) program is provided at the end of this document.

Program Structure

This program is a planned sequence of instruction consisting of three occupational completion points.

This program is comprised of courses which have been assigned course numbers in the SCNS (Statewide Course Numbering System) in accordance with Section 1007.24 (1), F.S. Career and Technical credit shall be awarded to the student on a transcript in accordance with Section 1001.44(3)(b), F.S.
The following table illustrates the post-secondary program structure:


Course Number

Course Title


SOC Code



Guest Services Agent

150 hours




Reservation and Transportation Agent

300 hours




Travel Consultant

150 hours


Common Career Technical Core – Career Ready Practices

Career Ready Practices describe the career-ready skills that educators should seek to develop in their students. These practices are not exclusive to a Career Pathway, program of study, discipline or level of education. Career Ready Practices should be taught and reinforced in all career exploration and preparation programs with increasingly higher levels of complexity and expectation as a student advances through a program of study.

1. Act as a responsible and contributing citizen and employee.
2. Apply appropriate academic and technical skills.
3. Attend to personal health and financial well-being.
4. Communicate clearly, effectively and with reason.
5. Consider the environmental, social and economic impacts of decisions.
6. Demonstrate creativity and innovation.
7. Employ valid and reliable research strategies.
8. Utilize critical thinking to make sense of problems and persevere in solving them.
9. Model integrity, ethical leadership and effective management.
10. Plan education and career path aligned to personal goals.
11. Use technology to enhance productivity.
12. Work productively in teams while using cultural/global competence.


After successfully completing this program, the student will be able to perform the following:

  1. Identify careers in the hospitality and tourism industry.

  2. Research the various aspects of the hospitality and tourism industry.

  3. Demonstrate employability skills necessary for success in hospitality and tourism occupations.

  4. Demonstrate human relations skills necessary for success in hospitality and tourism occupations.

  5. Demonstrate proficiency in applying communication and technology skills in the hospitality and tourism industry.

  6. Explain economic principles as related to the hospitality and tourism industry.

  7. Identify marketing and business fundamentals related to the hospitality and tourism industry.

  8. Identify sales techniques and procedures appropriate for use in the hospitality and tourism industry.

  9. Perform mathematical operations related to hospitality and tourism occupations.

  10. Operate technology, computer systems, and the Internet.

  11. Demonstrate proficiency using a computer reservation system.

  12. Exhibit the ability to utilize computer reservation system records.

  13. Demonstrate the importance of standardization in the airline industry.

  14. Perform functions that are associated with the computer reservation system.

  15. Recognize functions associated with making a lodging reservation.

  16. Recognize functions associated with making a ground transportation reservation.

  17. Recognize functions associated with a cruise reservation.

  18. Assess the impact of technology and automation on the travel reservation industry.

  19. Demonstrate proficiency in applying communication, leadership, and customer relations skills in the travel and tourism industry.

  20. Apply employability skills necessary for success in the travel and tourism industry.

  21. Perform designated job skills.

  22. Demonstrate work ethics.

  23. Explain marketing principles as they relate to travel and tourism.

  24. Demonstrate sales and customer service techniques in the selling of travel and tourism products.

  25. Demonstrate proficiency in applying higher level mathematical skills unique to travel and tourism.

  26. Discuss the Internet as a travel and tourism marketing tool.

  27. Discuss the needs of the business traveler.

  28. Research conservation and Green initiatives in the hospitality industry.

  29. Examine the impact of meetings, conventions, conferences, and incentive travel.

  30. Examine facts and principles related to the cruise industry.

  31. Examine facts and principles related to the air travel industry.

  32. Examine facts and principles related to the ground travel industry.

  33. Examine facts and principles related to the lodging industry.

  34. Examine facts and principles related to leisure travel.

  35. Describe the development of the tour package.

  36. Explain options for selling travel and tourism products.

  37. Create a sales promotion tool for a travel and tourism product.

  38. Develop a plan for a career in the travel and tourism industry.

2015 – 2016

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