Entertainment & Tourism Management
Entertainment & Tourism Management
For the spring semester 2009, the Mihaylo College of Business and Economics (MCBE) began teaching all of the initial courses in its unique and groundbreaking Entertainment & Tourism Management (E&TM) program for undergraduates. The E&TM program offers the first comprehensive management major that focuses on the business aspects and tools for undergraduates interested in pursuing careers in the broad arena of media-based and tourism-focused/ground-based entertainment.
In the program, each student begins with a solid core of key business disciplines including accounting, marketing, business organization & behavior, operations, finance, economics,
statistics, and strategy. In addition to these fundamentals, students take six additional courses focused on the distinctive areas of media-based and ground-based/tourism-focused entertainment. They include such areas as industry economics, law, accounting & finance, human resources, process and project management, operations, information systems, marketing, and technology.
The E&TM program extends beyond the classroom. A key element of the program's success is its alliance with industry. This is achieved through:
• An industry Advisory Board
• A vibrant speaker’s bureau that brings industry into the classroom.
• Providing educational opportunities for firms and individuals within industry.
• Providing custom workforce solutions to help firms enhance team performance, expand productivity, and increase employee manpower.
To strengthen the program, the Entertainment & Tourism Management Advisory Board was established. The E&TM Advisory Board consists of senior executives from across the industry that represent a variety of management and business disciplines including accounting & finance, general management, operations, supply chain, sourcing, marketing, project management, and more.
Its purpose is to:
• Serve as an input mechanism to ensure that current, real-time industry information, processes, and technology are included in the curriculum.
• Help in efforts to educate the industry on the nature of the E&TM program and thereby open internship and career doors for students.
• Act as a conduit for scholars seeking to do academic research within segments of the industry.
• Help CSUF enrich and expand the program for students, the community, and the industry.
The Steven G. Mihaylo College of Business and Economics (MCBE)
The Mihaylo College of Business and Economics (MCBE) is the state of California's largest accredited business college, and third largest accredited business school in the United States. The MCBE is included in the 2009 edition of Princeton Review’s Best 296 Business Schools, and is among only 30 percent of business schools that have achieved both business school accreditation and a separate accreditation for an accounting program.
The MCBE has six departments including Accounting, Economics, Finance, Information Systems & Decision Sciences, Management, and Marketing The MCBE mission statement states, "We create and apply knowledge that transforms students’ lives, develops business leaders who shape the regional economy, and advances the intellectual capital of our diverse region." Consistent with that mission, the MDBE has launched a challenging, business-focused undergraduate program in entertainment management.
California State University, Fullerton
California State University, Fullerton (CSUF), located in northern Orange County, is the largest university in the CSU system with almost 38,000 undergraduate and graduate students. At CSUF, the instructional program is offered by eight colleges, the largest of which is the Steven G. Mihaylo College of Business and Economics (MCBE)
The California State University
The California State University (CSU) is the largest, the most diverse, and one of the most affordable university systems in the United States. The CSU system has 23 campuses and almost 450,000 students.