Discussion Respond to the Discussion This unit contains two



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Discussion

Respond to the Discussion

  • This unit contains two Discussion Board questions.

  • Read the questions carefully so that you can post a response that addresses all aspects of each question.

  • You should also respond to at least two classmate’s postings for each thread; each response should contain a minimum of 100 words.

The Discussion Board grading rubric in the course syllabus will help you understand how this assignment will be graded.

Question 1:

60s & 70s - get it done

Edward Jackson

1/5/2013 5:40:27 PM







Feminism, once again, thrusts important issues like education, career opportunities, and general equality back into the spotlight. Some important things to note during that era...you also had many other social, political, cultural movements transpiring. The 60s and 70s were a time to get things done, and to be heard. Looking back today, we can easily comprehend why women were fighting for equality, and had to be fighting for it in the first place; men were still given preferential treatment in education and jobs. And, it had to stop.

Some things that were paving the path of today’s successful women were groups like NOW and WEAL. Groups like this brought women and their issues into mainstream society (where it has been ever since). You also had the all important birth control pill introduced in 1960. This basically gave women the ability to control when and if they would have a family. Birth control also permitted women to participate in activism. The further oppression of women would no longer be tolerated, and in a big way, the 60s and 70s brought women into the modern era on much more equal ground than had ever existed before. Another landmark case, Roe v. Wade, was proof enough of this; this Supreme Court ruling granted women the right to abortion---to be constitutionally protected. And, truly, this is the legacy of past feminism---women having the ability to choose what’s right for them, whether it’s education, career, or reproductive health.

Dubois, E.C. & Dumenil, L. (2012). Through women’s eyes (3rd ed.). Boston, MA: Bedford/St. Martin’s.

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Eddie Jackson
GOK - Philosophy Major/Liberal Studies
http://eddiejackson.net/ university page







RE: Initial post

Edward Jackson

1/5/2013 6:21:58 PM







I completely agree with your statement on the misunderstood concept of abortion. You will notice right from our reading how it frames abortions---it says abortion rights or reproductive health. It is supposed to be about having access to something that you may or may not choose. It's about having the right to choose what's right for them. Today, many people will get all caught up in pro-choice and pro-life without understanding the full meaning or even the women’s history behind these rights. I say it is a woman’s issue, and the government or I have no business creating legislation against it. It would almost be like rolling back time of where women were forced to have children, even ones they didn’t want; seems like a totalitarian state if you ask me.

Women have rights because they fought for them, and I don’t believe a bureaucrat has the right to take that away (no matter how much rhetoric there is).

I know even in this past election there was talk about reversing Roe v. Wade; quite scary.

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Eddie Jackson
GOK - Philosophy Major/Liberal Studies
http://eddiejackson.net/ university page






RE: Feminism goals and life today

Edward Jackson

1/6/2013 7:11:01 PM







You're right, from NOW being created in 1966, to WEAL being founded in 1968, feminism was well underway. What I find fascinating is the huge amount of effort that was required anyway. You would think that after the events at the turn of century (especially women winning the right to vote) that men would have ceased the oppression (obviously they did not). A few major reasons why women needed to challenge the status quo was because the best of education and career choices were still being given to men. Another important issue that women were involved in was the Vietnam War; women would organize and protest against the war. I like the fact that all women, from all races and walks of life, would organize and fight against the male dominated system.

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Eddie Jackson
GOK - Philosophy Major/Liberal Studies
http://eddiejackson.net/ university page





Question 2:

What parallels do you see between the influence of advertising and consumer culture on women in the 1950s and women of today? In recent years, efforts such as the Dove Campaign for Real Beauty have attempted to promote self-esteem via marketing campaigns and videos. Do you think it is important for the media to accurately reflect reality? Why or why not?





Television World

Edward Jackson

1/6/2013 8:16:11 PM







Some similarities that we all can see are beauty and money; something that doesn’t seem to change. There is also the idea of the woman in control. Whether it was the household in the 50s, or the businesswoman of today, it was, and is about advertising to the big spenders (the larger consumer group), which is women. Should television or advertising actually reflect reality? I’ve read some of my classmates' responses…they seem to say yes. I disagree with this. If television, or marketing, reflected actual life, sales would plummet. Why? Because nobody wants to be just average (well most of us that is). We all want bigger and better things; to be taller, smarter, more beautiful. This is where advertising comes in. It appeals to our egos. It appeals to our vanity. Most people in life (American life that is), no matter where you’re at in life, can be pulled in by the allurement of a beautiful person selling just the product you need (or want for that matter).

It’s commonsense really. If you have overweight people selling burgers on television, less people will buy them. For example (something recent), Wendy’s fast food had the actual Wendy in the advertisements. Sales went down because the real Wendy is a few pounds overweight (she represents most of America actually). She was immediately replaced by a younger, thinner girl. The girl (without the commercial actually saying) is supposed to represent the new Wendy. Sales went back up promptly.

It’s a sad state of affairs really…but no one really likes reality, or at the very least, would rather live in television world. We like being lied to. This happened to women in the 50s, with advertisements of women wearing pearls and cooking at the stove, to women now with 10,000 beauty products that they just can’t live without. So no, I don’t think it’s important for marketing to represent reality. I do think it’s important for us to learn that the television world and reality are not the same…and aren’t meant to be the same.

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Eddie Jackson
GOK - Philosophy Major/Liberal Studies
http://eddiejackson.net/ university page







RE: Pop Culture: Women's Voices

Edward Jackson

1/7/2013 9:13:54 PM







You are absolutely right to say that the media, along with advertising, isn’t concerned with reality…not the reality that you and I have to live in that is. The 1950s were definitely an interesting time in history where women’s domestic and maternal roles were underscored in television, radio, and magazines (really just advertising in general) (DuBois & Dumenil, 2012). If we were to look at the similarities of then and now, we can draw parallels between women being the targeted advertising group, women being the consumers, and women being extremely important in their own domestic way. Not to take anything away from the women of the past or present, but there are many likenesses economically.

Though one major thing that has changed is where and what women spend their money on. On speaking on advertising, you can really see the shift in adverts from the 50s (where products were around households and homes) to now…it’s about beauty, social intelligence, thinness, and fashion and design. What’s important to note is that advertising, marketing, and general consumerism is still directed towards women---that much has not changed.

As far as reality in the 50s, I seriously doubt that women were standing in front of the stove in heels and pearls (talk about Stepford wives).

A show that really was a comedic look at this, though still filled with 50s ideology, was I Love Lucy; it started in 1951.


Dubois, E.C. & Dumenil, L. (2012). Through women’s eyes (3rd ed.). Boston, MA: Bedford/St. Martin’s.


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Eddie Jackson
GOK - Philosophy Major/Liberal Studies
http://eddiejackson.net/ university page






RE: Advertising and Consumer Culture in the 50s and Today

Edward Jackson

1/7/2013 10:06:41 PM







Gina/Adrian/Anita…I see where each of you are coming from. In some ways it seems like advertising hasn’t changed much, in other ways it seems like it’s trying to rope in the younger generation in general. I sat down tonight to just watch a few commercials, just to see what they were trying to sell me.

Here’s some of my research:

Detergent (women’s ad), McDonald’s (I would say directed to the youth), luxury car (a man was speaking, though you really couldn’t see a person driving the vehicle), quibids (being marketed by a young woman-directed to men), vistaprint (business men and women), Toyota (everyone), Progressive (promoting women as heroes), Neatdesk (men and women), Walgreens advertising Slim Fast (to women), Sonic fast food (men), CB-1 (for men to gain weight), Alli weight loss pills (targeted to women).

So there is a small amount of research. Cleaning and weight loss generally go to women. Fast food, weigh gain, lifting weights, generally go to the young or men. Luxury cars seem to be directed at men, whereas smaller/cheaper cars at everyone.

You also have a subset of commercials being directed at business/career minded people…like business cards, Neatdesk, becoming incorporated, going back to school, etc.

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Eddie Jackson
GOK - Philosophy Major/Liberal Studies
http://eddiejackson.net/ university page





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