Company xyz: Business Plan January 2016



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Company XYZ: Business Plan

January

2016


Company XYZ will be located in the City of Corner Brook and serve the Greater Corner Brook and Western NL Region, in the Province of Newfoundland & Labrador

Company XYZ





Business Plan Template (To assist in the writing of a plan for business start-up/development. Users should write down what information they have and then delete the instructions directing the content of the plan.)





Prepared by: J. Smith, Owner/Operator





Table of Contents



2

MARKETING 7

APPENDICES 16

APPENDIX I – OWNERS RESUME 17

APPENDIX II – MARKETING/REGIONAL BUSINESS & COMMUNITY DATA 18

APPENDIX III – EAMPLES OF ADVERTISING MATERIAL 19

APPENDIX IV – EXAMPLE OF START-UP BUDGET 20

APPENDIX V – EXAMPLE OF A BALANCE SHEET 21

APPENDIX VI – EXAMPLE OF AN INCOME STATEMENT 22

APPENDIX VII – EXAMPLE OF A PROJECTED CASH FLOW 23

APPENDIX VIII – BUSINESS PERMITS/PROFESSIONAL LICENSES 25








Confidential Document: Please store in a secure location
Name of Company

Address

Telephone Number

Cell Number

E-mail Address

Date

BUSINESS PLAN SUMMARY


Business Plan Summary


  • The Business Plan Summary gives a brief description of the business idea and goal(s), name of company, location, market potential, owner(s), and capital (financial resources) required

This part of business plan is written when the business plan is almost completed and you need to summarize its content for your target audience(s), i.e. bankers, potential investors etc…

  • The Business Plan Summary will include a limited description of the following information:

  • Company XYZ

  • (This will explain the goal of the business, brief description of products/services, market potential and marketing details – competitors, marketing activities etc…)

  • Products and Services

  • (Purpose of the business’s products/services and needs met by the products/services)

  • The Customers

  • (Primary and secondary customer groups/targets, description of customers, and their location(s))

  • The Business Opportunity

  • Business Owner(s)

  • Who owns the business, and include education background, work experience, entrepreneurial experience, training in the industry of interest and specific skills – this information should be in an owners resume and attached to the business plan

  • Goals for the business (short & long term)

Please see attached, Appendix I – Owners Resume




  • The Legal Organization of the Company/Business and time frame for action

  • State the type of business (sole proprietorship, partnership, corporation or cooperative

  • Note start-up date and time for business development

  • Business agreements between partners/owners , identify any agreements – full details will be attached to business plan

Note: When you are writing your business plan, you will need to have a good understanding of the business sector you intend to entre and local, provincial & national facts and data that pertain to the sector you are planning to enter as a business owner. Please go to the Canadian Business Network, established by the Government of Canada, to get an overview of the industry/sector you are considering for a business start-up. The Canadian Business Network also has a great of information to assist business owners in budgeting, planning, marketing etc… go to www.canadabusiness.ca . To find information on communities in Newfoundland and Labrador please go to www.communityaccounts.ca and click on profiles and then select the Rural Secretariat Region where you are planning to start a business
Note: The amount of money you are requesting from a bank and/or funding agency should be identified at the end of the Business Plan Summary. It will be identified in detail in the financial information section
Note: The length of Section 1.0 Business Plan Summary ranges from 1 to 2 pages on average

BUSINESS LOCATION & POTENTIAL/FEASIBILITY

- Details on the region that the Business will operate within


  • Region – province, town or city and/or surrounding area where the business will operate and sell its product/service

  • Population of the town/city and surrounding area

  • Potential customer base in the region

  • Region’s average household income, classification (lower class, middle class and high class)

  • Location of nearest highways, airports, harbours, other infrastructure – high-speed internet access and key services/community assets – schools, post-secondary institutions, government services/departments and industry/business description(s)

Please see attached, Appendix II – Additional detailed Marketing/Regional Business & Community Data (If available)



- Location/Site of Business


  • Location of business, size of the business site, characteristics of the site, amount of pedestrian and automobile traffic, city/town services

- Site Cost/Expenses


  • Leasing/renting the site, financing arrangements, cost of the lease/rent, costs of utilities and site improvement/renovation cost (if required)



- Market Potential


  • Potential market size (number of potential customers, i.e. there are 5,000 young people between the ages of 15 to 25, who you will target as customers)

  • Amount of market share you will target, i.e. 20 percent of residents who play a certain sport or consume a specify product

  • Average expenditures in the type of business/industry you will operate within- if available



- Competition


  • Who are your competition (number of businesses/competitors) and where do they operate from

  • How much market share do they hold- if available

  • Will you face indirect competition, i.e. a company that offers a product or service that can be a substitute to your company’s product or service



- Sales Forecast


  • Estimate of sales in the first, second and third year of operation, (you can use the cash flow template to outline this information, available from Navigate)

  • Average sales in the industry/sector you are entering, if available

  • Other details you may include – ratio of sales per employee, equity (owners and lenders investment) to revenue ratio

  • Owner sales estimate, and industry/expert sales estimate



Note: average sales in an industry and items like revenue to sales can be found at national industry association websites, i.e. Food & Consumer Products of Canada www.fcpc.cago to industry facts; Canadian Federation of Independent Grocers www.cfig.ca – go to Innovative Thinkers etc… for other industries google items like Canadian association for manufacturers etc…
In addition, Industry Canada has significant business data and information for new business owners, i.e. go to website, www.ic.gc.ca and look at: Find Statistics by Industry; Access Industry Profile and Analysis; Review Financial Performance Benchmarks; Find Companies by Industry Sectors etc… In Newfoundland and Labrador go to NL Stats Agency for local data, www.stats.gov.nl.ca ; go to statistics where you will find; Trade & Business Stats; Industry Stats and Population Data.

- Insurance, Patents/Trademarks/Copyright and Licenses


  • Fire, theft, liability, and any other insurance coverage costs

  • Insurance policies already in place

  • Security systems, trademarks, patents and licensing/franchise agreement(s)

Note: for information on how to trademark, patent and franchise agreements go to Industry Canada for descriptions and instructions on how to achieve these important intellectual property items for your business, i.e. patent for your business ideas/products. www.ic.gc.ca
Note: Put extra details like maps, listing of community assets and businesses etc… in an appendix in the back of the business plan if you have significant amounts, i.e. Appendix X– Marketing Stats; Appendix Y – Business Competitors etc…
Note: The length of Section 2.0 – Business Location & Potential/Feasibility will range from 2 – 4 pages on average
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