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UNIVERSITY OF MICHIGAN BUSINESS SCHOOL


CENTER FOR INTERNATIONAL BUSINESS EDUCATION

Proposal for 2002-06



Proposal Abstract

The University of Michigan Center for International Business Education requests federal funding for another four years of operation. We will use this support in combination with financial, intellectual, and physical resources from the University of Michigan to operate nearly fifty new and continuing programs in the 2002-2006 award period.

Few universities in the world possess our resources in international and area studies, including four national resource centers for area studies and five foreign language departments teaching more than forty modern foreign languages annually. The University of Michigan Business School has BBA and MBA programs that are ranked among the best in the United States, a doctoral program that trains the faculty who join the world's best business schools, and executive training programs that were recently ranked #3 in the world among all university-based programs.

We are requesting between $382,000 and $400,000 annually to implement an ambitious agenda of new and continuing programs. This cost-effectiveness is made possible by the unique resources described above and by matching financial and in-kind support from two sources: (1) the University of Michigan Business School, which provides substantial financial assistance in the form of salary and program support, as well as office space and other in-kind resources; and (2) financial support from CIBE itself in the form of subscriptions and fees paid by program participants.



Summaries of new and continuing programs in our eleven major program areas appear below. The first three areas are entirely new programs proposed for 2002-06.
1. We will promote, develop, and support global corporate social responsibility programs.
Recently U.S. corporations have begun to embrace corporate social responsibility (CSR) as one of the key drivers of competitive advantage, putting in place board committees and management task forces to draft and implement CSR policies. Though many large U.S. corporations with an interest in CSR are multinational, they have been slow to implement CSR programs internationally. We believe that political pressures at home and abroad, as well as good business practice and ethical principles, mean that U.S. multinationals must pay greater attention to CSR in a global context. Our CSR initiative will include activities in five related areas:

Curriculum. We will begin in Year 1 with an international survey of courses, syllabi, and teaching materials related to global CSR. The findings and recommendations of this survey will be published through our web site and also be used as a guide to developing new materials in Years 2-4.

Executive Education. Our emphasis will be on company-sponsored customized programming. All of the programming in this category will be self-funded through program fees, although the courses will make extensive use of the federally funded curriculum component described above.

Student Training. We will use student consulting teams drawn from three professional schools who will spend twelve weeks in Dacca, Bangladesh and other developing countries for the purpose of improving working conditions in garment factories supplying multinational corporations.

Research. We request funds for the direct costs of research, including data acquisition, domestic and international travel, and wages for research assistants, as well as limited funds for summer salary support.

Public Programs. In cooperation with the International Institute, we will engage the entire University community in a discussion of the relationship between MNCs and the societies where they operate. We request funds for two major public conferences in Years 2 and 4.
2. We will promote the integration of the business and foreign language curriculum through the introduction of an international business certificate program.
We propose the development of a new certificate program to provide doctoral students in language and literature with training in international business. Based on our conversations with all five of our language department chairs, additional training in a professional discipline will enable doctoral students who graduate from these departments to be more competitive in the academic job market. Graduates of the program will be qualified to teach business language courses immediately upon graduation, integrating their knowledge of international business into new and existing courses. We request funds for course development, including salary support and funds for international and domestic travel.
3. We will promote teaching and learning about international business in a geographic context.
International business curricula in the United States are typically organized around the functional areas of business, an approach that leaves uncovered many of the most important aspects of managing in foreign business environments. We propose to strengthen regionally-focused international business teaching and research through three closely related efforts:

Academic summaries of geographically-oriented business research. During each of the four years of the new grant period, two major academic articles will be commissioned by the Michigan CIBE that will provide summaries of country-specific business research.

Executive summaries of geographically-oriented business research. Following the timetable for the academic summaries above, we will produce similar publications for executives with an interest in these same world areas.

Geographically-focused on-line teaching resource. We will create a new web-based teaching resource designed to facilitate the introduction of area content into the international business curriculum.

4. We will continue to promote and strengthen international business training at the University of Michigan Business School.



Joint degree in business and area studies. The University of Michigan offers six MBA/MA programs covering China, Japan, South Asia, Southeast Asia, Russia and Eastern Europe, and the Middle East and North Africa. These joint degrees take full advantage of the foreign language and area studies curriculum at the University of Michigan, graduating international business specialists with advanced language skills, experience living and working in one or more foreign countries, and a full MBA degree. We request funding for tuition fellowships.

Teaching case development. We request federal funds to cover the cost of developing one case annually in response to curriculum needs identified by our initiatives in global corporate social responsibility and geographically-focused international business studies.

Student-organized public programs. Our major effort in this area will continue to be an annual student-organized conference on business in Asia.

5. We will support and expand off-campus learning opportunities, including internships and study abroad, to business students at the University of Michigan.



Internships. We will allocate internship fellowship funds through two mechanisms. Working closely with the Department of Germanic Languages and Literatures, we will make awards to Michigan students studying German who have secured internships in German-speaking countries. Working with the International Institute, we will also offer student funding through their individually-developed overseas internship (IDOI) fellowship program.

Summer study abroad. During the new grant period, we propose to add two new summer study abroad courses. Courses will be developed in Latin America and China, with the most likely locations being Sao Paulo and Shanghai. For the Latin American course, we have chosen to work with The University of Texas at Austin CIBER, which has extensive visibility and experience in the region along with strong relations with the area’s top business schools. In turn, Michigan, with similar strengths in Asia, will take a leading role in developing the course in Shanghai.

6. We will continue to foster the integration of international business and undergraduate liberal arts curricula at the University of Michigan.



Global Summer Business Institute. GSBI provides internationally-oriented liberal arts undergraduates with the opportunity to study international business at Michigan, integrating their study of foreign languages, economics, political science, and other liberal arts disciplines into the framework of international management. Beginning with the summer 2003 offering of GSBI, we will offer fellowships to undergraduates who are studying less-commonly-taught languages in an effort to encourage them to enter international business careers.

Korean studies. We will continue to support Korean studies during the new grant period. We request funds for: (1) faculty research, (2) public programs developed in cooperation with the Korean studies program and the International Institute, and (3) a curriculum project to introduce more business content into the Korean language curriculum.

7. Support, expand, and disseminate research on international business at the University of Michigan.



Faculty research grants. Research awards are available to any faculty member at the University of Michigan. During the new grant period, we propose to modify our selection criteria into a two-tiered system of research support. The first tier will involve relatively large awards to high-priority projects in global corporate social responsibility and Korean studies, with smaller second-tier awards available for other research projects.

Journal of Asian Business. The Journal of Asian Business is the pre-eminent academic journal in the rapidly expanding field of Asian business studies. Now in its eighteenth year of publication, we will strengthen the content of the Journal through the addition of associate editors.

Research conferences. We will continue to hold our biannual research conference on business in Southeast Asia, the only conference of its type in the United States. In the “off” years—2003 and 2005—we will hold research conferences in collaboration with other units on campus, such as the International Institute and the William Davidson Institute, as well as with other CIBERs.

Visiting scholar program. The Michigan CIBE is responsible for hosting foreign visiting scholars to the University of Michigan Business School. We will continue this activity in the new grant period.

Library. The Michigan CIBE will continue its long-standing commitment to building the Business School library, already one of the world's outstanding resources for research in international business, with investments in electronic databases and other media.
8. We will create and promote opportunities for doctoral students to become international business scholars.
Dissertation funding. The Michigan CIBE will continue to provide research support to doctoral students with career and academic interests in international business, regardless of their degree program or home unit within the university. Financial support will be available for international travel and data acquisition.

Consortia for doctoral studies in international business. The Michigan CIBE participates in two consortia devoted to developing international business knowledge and expertise among doctoral students in the United States. The older of the two, established in 1994, offers a series of discipline-based workshops designed to help doctoral students develop skills for doing international business research. A second consortium was established by the CIBERs at Columbia, Texas A&M, and Michigan in mid-1999. The Michigan CIBE is the only Center that is a member of both doctoral studies consortia.

9. We will provide foreign language training that is tailored to the needs of business students and local executives.



Language curriculum development. We will develop multimedia courseware in two business languages, Chinese and Thai, under the supervision of language faculty from the Department of Asian Languages and Cultures. These materials will be distributed nationally.

Language courses. We will continue to expand and strengthen the business-oriented foreign language curriculum at the University of Michigan. In the new grant period we will offer business language content in ten foreign languages, more than any other CIBER (Arabic, Chinese, French, German, Japanese, Korean, Russian, Spanish, Thai, and Vietnamese).

Faculty development. We will continue to sponsor an annual faculty development workshop for high school teachers of German from southeast Michigan and Ohio.

Language tutorials. The Michigan CIBE creates opportunities for MBA and BBA students to study a foreign language on a non-credit basis.
10. Use the resources and expertise at the University of Michigan to support the internationalization of business schools throughout the United States.
We will continue to work with a consortium of business schools located in historically black colleges and universities (HBCUs), including Clark Atlanta University, North Carolina A&T University, Tuskegee University, Hampton University, and South Carolina State University. We propose the following new programs for the consortium: (1) establishing a relationship on behalf of the entire consortium with a business school partner in Sub-Saharan Africa, (2) development and management of an expanded section of the CIBE web site devoted to HBCU collaboration, (3) consulting services to HBCUs that are applying for AACSB accreditation, (4) funding to attend faculty workshops offered by other CIBER schools, and (5) continuation of biannual faculty workshops for HBCU faculty.

11. Use the resources at the University of Michigan to provide American firms with international business training, knowledge, and information.


Asian auto conference. Since the fall of 1995, the Michigan CIBE has organized an annual conference on the automotive industry in Asia. More than five hundred automotive executives, representing over two hundred firms, have attended the conference over the past six years. The conference is the only one in North America that covers the industry for the entire region of emerging Asia, including India, greater China, Korea, and all of Southeast Asia.

Human Resource Network in Central and Eastern Europe. The purpose of the Human Resource Network (HRN) in Central and Eastern Europe is to enhance the performance of senior HR executives operating in the region by giving them better access to thought leaders, other human resource executives with common interests, and current best practices.

Southern Michigan Export Assistance Center / Michigan District Export Council. The Michigan CIBE will continue its long-term relationship with the EAC, which has resulted in such outcomes as: (1) a new web site for the EAC; (2) a guide to the Business School’s library, designed for companies that are developing export plans; and (3) an analysis of the economic impact of international business on Washtenaw County, where the University of Michigan is located. This collaboration will be expanded in the new grant period to include all four Export Assistance Centers in southern Michigan.

UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL



ABSTRACT

The UNC-Chapel Hill CIBER, housed in and managed by UNC-Chapel Hill’s Kenan-Flagler Business School, has been instrumental in increasing the School’s involvement in global education, research, and outreach. Since Dean Sullivan’s arrival in 1998, the percentage of (1) international faculty has risen from 11% to 20%, (2) international MBA students from 20% to 32%, (3) MBA students participating in global immersion courses from 11% to 34 %, and (4) BSBA students participating in an international exchange from 37% to 43%. Kenan-Flagler has forged deep and multifaceted collaborations with several strategic partner institutions in Asia, Latin America and Europe that are proving invaluable in providing an informed lens for U.S. students and executives to expand their global understanding.


The UNC-Chapel Hill CIBER is guided by an advisory board that has representation by senior leadership of the business school and distinguished members of private and public organizations across the state. The Advisory Council meets bi-annually with the UNC-Chapel Hill CIBER Executive Committee to review progress and establish priorities and new directions for the UNC-Chapel Hill CIBER. At their last meeting, the advisory committee established five priorities for the upcoming cycle: 1) significantly increase interactive experiences of students and faculty to further their understanding of the global interconnectivity of many important business decisions; 2) perfect global virtual teaming skills of students, faculty and business managers; 3) integrate language learning and cultural understanding into business curricula; 4) mobilize businesses and supporting institutions in the Southeast to optimize operational response to free trade in the Americas; and 5) significantly expand the reach of CIBER projects to others outside UNC–Chapel Hill.

The CIBER management team, consisting of faculty and staff charged with carrying out CIBER initiatives used these priorities to develop a set of nine Objectives that will drive CIBER’s global teaching, research, and outreach initiatives over the next four years: 1) offer a geocentric view of issues and challenges facing global business; 2) expand study and/or work abroad opportunities; 3) determine and disseminate best practices for working in virtual global teams; 4) create an on-line international resource for topical business expertise; 5) expand integrated cross-cultural and language learning; 6) create experiential global supply-chain management learning resources; 7) enhance the understanding of sustainability in international business; 8) extend the reach of international tax, accounting, and finance research; and 9) prepare the Southern region of the United States for the Free Trade Area of the Americas (FTAA). The objectives will be met through a series of 37 initiatives containing 132 activities in research, teaching, and outreach, guided by faculty with expertise in the area encompassed by the objective and executed by faculty and staff involved in their implementation.


Objectives 1 and 2, led by Dr. David Ravenscraft, Associate Dean for the EMBA program and Dr. Peter Brews, Director of International Programs, will be met by activities designed to immerse faculty, students and managers in the world through experiential learning. By partnering with faculty colleagues in strategic global locations, faculty and students will get a 360-degree view of the world, helping them to see global business through the eyes of others rather than solely through their own eyes. The goal is to create managers who are globally networked, who know how to anticipate and respond to the behavior among worldwide colleagues, customers and competitors.
To meet this goal and fulfill the first two CIBER objectives, Kenan-Flagler is departing from what has become the traditional approach to internationalizing its curriculum and its community. Kenan-Flagler Business School has entered into a Strategic Global Partnership agreement with four international business schools, all of which rank in the top five in their region of the world: Chinese University of Hong Kong; Rotterdam School of Management in The Netherlands; Fundação Getulio Vargas in São Paulo, Brazil; and Monterrey Tech Graduate School of Business Administration and Leadership in Monterrey, Mexico. Faculty from these schools will work with Kenan-Flagler faculty to (1) co-create an entirely new program called the OneMBA; (2) partner on MBA and BSBA course creation to provide insight into how business is done in their regions of the world; and (3) participate in faculty summer institutes for Kenan-Flagler faculty and their colleagues from international and national business schools.
Each course developed for the One MBA and a Doing Business series will be developed by teams of faculty members at each of the Strategic Global Partner schools, primarily over the Internet. Not only will virtual global teaming be the methodology for managing the development process, it will also be standard practice for the participants in the class as they team together with other participants worldwide to solve problems and prepare cases.
The Strategic Global Partners will also provide the mechanism for the undergraduate program to overcome the lack of international student population that exists at any state institution with restrictions on numbers of out-of-state students. Beginning in the fall of 2003, 25 students from the Global Strategic Partner schools will spend their last two years at Kenan-Flagler. These Global Scholars will reside with domestic business and international studies undergraduates in special Living and Learning communities and plan and participate cultural events, topical discussion, debates and conferences.
Other activities meeting the needs of students to gain global perspectives include an annual Global Leadership conference and a series of workshops on the aftermath of 9-11, both developed in collaboration with the University Center for International Studies; an international speakers series, immersion courses conducted in a second language, and volunteer consulting assignments in developing countries.
Opportunities to share best practices in global virtual teaming, both as a management tool – as in the case of course development by the partnering faculty – and as an educational tool will emerge from the development of the courses and programs in the first two objectives. Already leading the way in research in this area, Kenan-Flagler management faculty and doctoral students will document and evaluate the virtual global teaming process of developing the OneMBA curriculum and share their findings with other business schools, executive education developers, and corporate training departments.. The CIBER will sponsor three Objective 3 initiatives: (1) investigative and evaluative research on global virtual teaming, (2) dissemination of research findings through publication and conference presentations and (3) an annual CIBER conference on Virtual Global Teaming.
As faculty at Kenan-Flagler and our Strategic Global Partner schools pave the way for improving the preparation of global leaders in degree and non-degree programs, it will be important for them to have access to their collective research and teaching best practices and materials. The UNC-Chapel Hill CIBER will develop, through the school’s Center for Innovation in Learning, a searchable knowledge community database and sponsor a “Webcasting the Experts” series. Database users will be able to search by topic, professor or school, and the search will return entries for books, articles, conference proceedings, working papers, cases, teaching material and best practices or professional organization involvement. On a rotating basis, speeches by and interviews with select professors from Kenan-Flagler and other schools will be broadcast on the Knowledge Community website. The broadcasts will be delivered via video/audio, audio or stills and audio. Initially, the database and webcast will be comprised of inputs from Kenan-Flagler and the Global Strategic Partner schools. After the first year, the project will expand to serve and involve faculty at other CIBER and non-CIBER institutions, permitting the UNC-Chapel Hill CIBER to meet Objective 4 and contribute to meeting a priority to significantly expand the reach of CIBER projects to others outside of UNC-Chapel Hill.

Another way that the UNC-Chapel Hill CIBER expands its reach is by offering its rigorous graduate business and executive courses, Working Languages, to business schools and corporate communities throughout the United States. Working Spanish™, the template for the series, meets two primary goals: (1) prepare managers to function effectively in a Spanish work environment and (2) permit participants to learn on a flexible schedule through the use of technology-assisted learning modules. The course utilizes a unique combination of interactive web-based distance learning, periodic instructor-led workshops, weekly conversation hours (either in person or virtually using a voice meeting format) and in-country immersion to create culturally sensitive Spanish speakers who can function comfortably and effectively in a Spanish-speaking workplace. A successful completion of Objective 5 will result in CIBER’s establishment of two new Working Languages, Working Portuguese and Working Mandarin, the customization of Working Spanish™ to new target audiences of law and medicine; the expansion of all Working Languages to 10 to15 business schools throughout the United States and successful exploration into ways to incorporate international business and cultural aspects into K-12 education.



Objectives 6 and 7 encompass the enrichment of two areas of international activity that Kenan-Flagler and its CIBER have developed as areas of expertise in the current CIBER cycle: global supply-chain management and global sustainability. Innovative supply-chain management curricula and tools developed by Kenan-Flagler faculty in the current CIBER cycle are being leveraged across the globe, business schools, community colleges and high schools. Incorporating research conducted by Dr. Noel Greis and doctoral students under her supervision, CIBER will provide a global electronic space, or virtual learning laboratory – the GLORILAB - to enable participants and multiple partnering institutions to manipulate the complex world of global logistics. Dr. Greis and colleague Dr. Jay Swaminathan will also conduct research to help companies understand the protocols for transnational information sharing and will develop a series of technologically interactive cases for use in executive, community college and university classrooms.

Dr. Greis’ Center for Logistics and Digital Strategy is taking the lead in understanding the role of new intelligent agent software in global education. Intelligent agents are special types of software that can assist humans in assigned tasks. The Center already is developing intelligent supply-chain applications for its commercial partners. Under the new CIBER cycle, the Center will explore the role that agent software can play in the coordination of global teams engaged in supply chain educational activities.



Several units within Kenan-Flagler work together to forward the activities of research, teaching, and outreach encompassed in Objective 7 to enhance the understanding of sustainability in international business. These units include the Kenan Institute in Washington, led by Dr. Jennifer Bremer, and the Center for Sustainable Enterprise (CSE), a joint venture between the Kenan Institute and the Carolina Environmental Program co-chaired by Dr. Stuart Hart and Dr. James Johnson, Kenan Distinguished Professor. This work has been supported under the previous CIBER, enabling Kenan-Flagler to cement its position as a national leader in defining and addressing these issues. Under this CIBER cycle, a course in Corporate Social Responsibility will be developed annually, culminating in an immersion practicum in a part of the world where corporate social responsibility issues abound. CIBER will make possible three annual doctoral research grants that deepen knowledge and understanding of the field of global responsibility. The CIBER project will also extend the work of the Base of the Pyramid (BOP) co-laboratory, a consortium with members from the corporate, governmental, and academic sectors that engages in hands-on research and exploratory dialogue and model building. By leveraging the experience and resource base of the diverse organizations, the BOP Co-Laboratory can produce a more holistic and complete understanding of this market and enrich business analysis and market development.
Kenan-Flagler has established itself as one of the leading business schools in the United States in the area of tax. Professors Douglas Shackelford, Ed Maydew, and Julie Collins are widely regarded by their academic peers and the professional accounting community as among the leading tax scholars in the world. The integration of worldwide capital markets has spawned an active line of finance research investigating the impact of this integration on worldwide exchange rates, interest rates, and inflation. Extensive inquiry is also being devoted to the critical issues of how currency, interest rate, and inflation rate risks are priced and can be managed and hedged by companies operating in a global economy. UNC-Chapel Hill Professors Dong-Hyun Ahn, Bin Gao, Eric Ghysels, and Ron Gallant are working in these very complex and quantitative areas. As activities for Objective 8, to extend the reach of the work in both of these areas, CIBER will host two international conferences, one examining global ramifications of tax polices and one discussing financial risk management in the global economy.
Kenan-Flagler Professors Mark Lang and Robert Bushman are among a small group of U.S. professors studying the impact of financial reporting policies (including specific accounting rules and information transparency and accuracy) on firm valuation, investors’ abilities to make inter-firm comparisons, and firms’ cost of capital. The UNC-Chapel Hill CIBER will host an invitational roundtable, led by Drs. Lang and Bushman, bringing together leading faculty, international accounting policy makers and CFOs to discuss issues of integrating world financial markets.
Southern states are currently experiencing rapid growth in trade with Latin America and expanding investment linkages, particularly in manufacturing, agribusiness, and major services such as transport and finance. At the same time, the region’s traditional industries – textiles, agriculture, and furniture – face increasing import competition and flight to cheaper manufacturing platforms in Latin America and Asia. The Free Trade Area of the Americas (FTAA), expected to conclude negotiations by 2005, will lead to dramatic market opening in Latin America, rising import pressure, and new opportunities for trade and investment. Through work sponsored under the current CIBER by Dr. Robert Connolly, Professor of International Finance and Economics, and Dr. Jennifer Bremer, Director of the Kenan Institute in Washington, UNC-Chapel Hill is emerging as a leader in trade policy and in the development of Southern state strategies for trade and in helping rural and inner city areas regain competitiveness.
In the upcoming cycle, under Objective 9 we will initiate four new activities designed to help Southeastern businesses, governments, and communities respond to both the challenges and opportunities of the FTAA. Interdisciplinary faculty teams from UNC-Chapel Hill, Duke, and NC State University will collaborate on research aimed at promoting continued competitiveness at the firm, community, and regional levels. Building on the research, CIBER will sponsor an annual conference for Southern region faculty, business leaders, community leaders, and counterparts in the FTAA region. Each conference will highlight a specific set of issues of particular relevance to the Southern region.
Two seminars incorporating the research conducted by Dr. Connolly, Dr. Bremer, and Professors Stuart Hart, Noel Greis, CL Kendall, and Kenneth Hoadley will also be developed annually and offered either as general enrollment courses for corporate audiences or as customized courses targeted to Southeastern companies and industry groups facing special FTAA-related issues. As a counterpart to the senior executive courses outlined above, CIBER will develop short courses for senior regional managers whose institutions play an essential role in shaping the region’s competitiveness. CIBER sees this initiative as a strategic opportunity to address globalization at a much more fundamental level in workforce preparation and small business strategy.
We are fully aware that the CIBER program sets a demanding standard in terms of the range and number of activities to be implemented, and the institutional commitment necessary to support and sustain these activities. For this reason, we have placed the highest emphasis on incorporating activities that represent real priorities for the school and the faculty. The CIBER in this upcoming cycle has an expansive array of 37 initiatives with 132 activities including courses, research dissemination projects, conferences, workshops, and development of technology applications, carried out by over three dozen faculty and staff campus-wide and in partnership with a myriad of regional, national and international partners.

The budget presented with this proposal represents the incremental expansion of activities that collectively meet DOE statutory requirements and the specific UNC-Chapel Hill CIBER objectives for 2002- 2006. The approximate $1.5 million in annual commitment in each of the four years of this cycle represents a 3-to-1 match of UNC resources to DOE funds to provide the research assistance, material and staff support, travel funding, and other inputs needed to enable us to complete the ambitious program outlined in a timely manner and with the highest standard of excellence. We are confident that our plan is realistic and that the dynamic collaborative structure, overseen and managed by Senior Associate Dean Dr. Julie Collins, Lynne Gerber, and Catherine Gihlstorf with full-time support from UNC-Chapel Hill CIBER Assistant Director Kathy Sadler and part-time administrative assistance from staff throughout the organizations involved with CIBER, will enable us to meet the CIBE statutory requirements and our complementary objectives.


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