Overview This is a new price by which the second ounce will be free for First-Class Mail® Presort and Automation letters.
The Postal Service™ developed 2nd Ounce Free for First-Class Mail® Presort and Automation letters to encourage mailers to use the free 2nd ounce for their operational or marketing purposes to realize more value from their mailings. The one price for up to 2 ounces is not a blended price, and it is in direct response to recommendations from major mailers. The free 2nd ounce is only for First-Class Mail Presort and Automation letters and does not apply to First-Class Mail single piece letters or residual single piece letters.
Transaction Mail Facts1
Bills and statements are opened over 95% of the time, and on average, the receiver spends two to three minutes with each piece. 2
Allows mailers to effectively reach and target customers!
With 2ndnd Ounce Free, mailers can turn transaction mail from a Cost Center to a Revenue Center by combining more promotional messages with bills, invoices, and statements!
With 2nd Ounce Free, bill and statement mailers who operate on a “fill the ounce” principle can incorporate extra materials to all of their customers. Whereas with the “fill the ounce” approach, customers with the most spending activity often do not receive these extra materials, now the best customers will receive all appropriate offers.
2nd Ounce Free provides bill and statement mailers with the ability to look at the paper and envelope quality of their mailings without having to worry about additional postage costs. It becomes possible to create greater impact by using better paper stock, larger envelopes, etc.